运用计划行为理论分析影响马来西亚豪华酒店消费意向和选择的因素

IF 16.4 1区 化学 Q1 CHEMISTRY, MULTIDISCIPLINARY
Wong Chee Hoo, Ng Mei Poh, Muhammad Kamran Khan
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引用次数: 0

摘要

本研究旨在探讨计划行为理论对马来西亚豪华酒店选择的影响。为实现这一目标,研究考察了态度、主观规范、感知行为控制和虚假评论对马来西亚豪华酒店选择的影响。研究还调查了意向是否在这些变量与豪华酒店选择之间起到了中介作用。研究方法为定量研究,为收集必要的数据,采用了方便抽样的在线问卷调查方法,共收到 400 份有效答卷。受访者为 18 岁以上、曾入住过豪华酒店的马来西亚居民,因为他们有资格回答研究目标。本研究将四星级和五星级酒店视为豪华酒店。然后,使用 IBM SPSS 26 版对收集到的数据进行了分析,通过 Hayes 流程使用了描述性分析、回归分析和中介分析。回归分析的结果显示了各变量的预测能力,而中介分析表明,意向在豪华酒店选择中调解了态度、主观规范和感知行为控制之间的关系。根据这项研究,态度、主观规范、感知行为控制和虚假评论会影响豪华酒店的选择。意向在态度、主观规范、感知行为控制、虚假评论和豪华酒店选择之间起着重要的中介作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors influencing consumer behavior towards intention and the selection of luxury hotels in Malaysia using Theory of Planned Behavior
This study aimed to examine the impact of the Theory of Planned Behavior on Malaysian luxury hotel selection. To achieve this objective, the study examined the influence of attitude, subjective norms, perceived behavioral control, and fake reviews on the choice of luxury hotels in Malaysia. The study also investigates whether intention mediates the relationship between these variables and luxury hotel selection. The research method was quantitative in nature and to collect the necessary data, convenience sampling was used on an online questionnaire, resulting in 400 valid responses. The respondents were residents of Malaysia aged over 18 years old who had stayed at luxury hotels before, as they are qualified to answer the research objectives. For this study, four- and five-star hotels are considered as luxury hotels. The collected data were then analyzed using IBM SPSS version 26, using descriptive, regression, and mediation analysis through Hayes process. The results from the regression analysis revealed the predictive power of each variable, while the mediation analysis demonstrated that intention mediates the relationship between attitude, subjective norms, and perceived behavioral control in luxury hotel selection. According to this study, attitude, subjective norms, perceived behavioral control, and fake reviews influence luxury hotel choices. Intention significantly mediates the association between attitude, subjective norms, perceived behavioral control, fake reviews, and luxury hotel choices.
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来源期刊
Accounts of Chemical Research
Accounts of Chemical Research 化学-化学综合
CiteScore
31.40
自引率
1.10%
发文量
312
审稿时长
2 months
期刊介绍: Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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