网上购物决策中的信任、信息质量和风险认知动态变化

Ayu Widiya Astuti, Willy Arafah, Aji Mohammad Fadrian Nur
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引用次数: 0

摘要

本研究旨在分析信任、信息质量和风险认知对网购决策的影响。本研究为定量研究,采用探索式研究设计。研究对象为南雅加达的网店服务消费者。本研究的抽样方法采用 Roscoe(1975 年)的目的性抽样法确定样本数量。数据分析方法采用 SEM-PLS。根据研究结果发现,信任、信息质量和风险感知在影响在线购买决策方面发挥着重要作用。研究还发现,风险感知对购买决策有显著的负面影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Dynamics of Trust, Information Quality, and Risk Perception in Online Purchasing Decisions
This study aims to analyze the influence of trust, information quality and risk perception on online purchase decisions. This research is a quantitative research with a research design using exploration. The population in this study is the overall consumer of online shop services  in South Jakarta. The sampling method in this study uses purposive sampling using the Roscoe (1975) approach in determining the number of samples. The data analysis method in this study uses SEM-PLS. Based on the results of the study, it was found that trust, information quality and risk perception play an important role in influencing online purchase decisions. It was also found that the perception of risk had a significant negative effect on purchase decisions.
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