验证心理可视化对调查中封闭式问题答案选择的影响

Karl Henkel, Jimnah de Almeida
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引用次数: 0

摘要

在调查中,选择列出的答案会受到许多方面的影响。在解码时,如果项目的心理表征被个人印象所扭曲,就会产生偏差。本研究旨在确定在选择封闭式问题中以名义量表依次呈现的项目时受到的这些影响。为此,我们将调查问卷的答案与心理测量实验预试的结果进行了关联,并将其应用于实验组的心理图像形成。虽然项目选择会影响语言要素的多个方面,但似乎这并不影响选择。项目心理形象化数据与项目频率之间的比较显示出非常高的相关性,这在社会科学或社会心理学中是罕见的。措辞可以增加项目的可理解性,但不能消除视觉想象的影响,因此是一种永久性的偏差。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Validation of the mental visualization effect on answer selection in closed questions in surveys
The selection of listed answers in surveys is influenced by numerous aspects. At the moment of decoding, the mental representation of the item can represent a bias if it is distorted by personal impressions. The present research aims to identify these influences at the moment of choice of items presented sequentially in a closed-ended question by a nominal scale. For this purpose, the answers of a survey were correlated with the results of psychometric experimental pretests on mental image formation by applying them to experimental groups. Although the item selection affects several aspects of linguistic elements, it seems that this no influences the choice. The comparison between the data of mental visualisation of item and item frequency showed a very high correlation unusually in social or psychosocial sciences. Wording can increase the item comprehensibility but not eliminate the visual imagery effects, therefore represents a permanent bias.
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