塞尔维亚、北马其顿和保加利亚 COVID-19 大流行期间当地媒体行业数字战略传播面临的挑战

N. Simeunović Bajić, Ilija Milosavljevic, Marina Tuneva, Vyara Angelova
{"title":"塞尔维亚、北马其顿和保加利亚 COVID-19 大流行期间当地媒体行业数字战略传播面临的挑战","authors":"N. Simeunović Bajić, Ilija Milosavljevic, Marina Tuneva, Vyara Angelova","doi":"10.1108/ccij-04-2024-0054","DOIUrl":null,"url":null,"abstract":"PurposeThis paper seeks to analyze how local media in Serbia, North Macedonia and Bulgaria have integrated digital technologies and tools into their work and corporate communication during the pandemic.Design/methodology/approachThe methodology used in the research is based on a qualitative approach reflected in the use of semi-structured interviews with 26 media professionals. The research questions were: (1) In terms of their use of digital technologies, what are the differences and similarities between Serbia, Bulgaria and North Macedonia? (2) How did the local media digitize their work and internal communication during the state of emergency in the target countries? (3) Is there a digital divide between local and national media?FindingsThe results show changes in the work conditions for local media during the pandemic, both regarding the needs of the public and media professionals, along with a greater call for the integration of digital technologies and tools relative to the pre-pandemic period. The integration of digital technologies into local media’s daily work and the mechanisms in which they can change the way of reporting, production and work environment in this part of the world has been underresearched.Research limitations/implicationsThis research is limited by the number of interviewed media professionals as well as the negative consequences of the COVID-19 pandemic. The results can be the basis for broader research on local media in Balkan countries that have not been the focus of academics so far.Originality/valueThe study looks at how digital technologies are integrated into media production processes as well as into internal strategic communication and work organization under the influence and conditions of the pandemic. This type of analysis has not yet been carried out in any of the three countries, and it is especially pertinent because it compares data from nations that are culturally similar yet have distinct political, social, and digital development and features. In addition to that, the study focuses on the impact of local media and thus contributes to theory further, as the impact of local media has been underresearched internationally despite its large influence on public opinion formation.","PeriodicalId":504506,"journal":{"name":"Corporate Communications: An International Journal","volume":"24 6","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Challenges of strategic digital communications in local media industries during the COVID-19 pandemic in Serbia, North Macedonia and Bulgaria\",\"authors\":\"N. Simeunović Bajić, Ilija Milosavljevic, Marina Tuneva, Vyara Angelova\",\"doi\":\"10.1108/ccij-04-2024-0054\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"PurposeThis paper seeks to analyze how local media in Serbia, North Macedonia and Bulgaria have integrated digital technologies and tools into their work and corporate communication during the pandemic.Design/methodology/approachThe methodology used in the research is based on a qualitative approach reflected in the use of semi-structured interviews with 26 media professionals. The research questions were: (1) In terms of their use of digital technologies, what are the differences and similarities between Serbia, Bulgaria and North Macedonia? (2) How did the local media digitize their work and internal communication during the state of emergency in the target countries? (3) Is there a digital divide between local and national media?FindingsThe results show changes in the work conditions for local media during the pandemic, both regarding the needs of the public and media professionals, along with a greater call for the integration of digital technologies and tools relative to the pre-pandemic period. The integration of digital technologies into local media’s daily work and the mechanisms in which they can change the way of reporting, production and work environment in this part of the world has been underresearched.Research limitations/implicationsThis research is limited by the number of interviewed media professionals as well as the negative consequences of the COVID-19 pandemic. The results can be the basis for broader research on local media in Balkan countries that have not been the focus of academics so far.Originality/valueThe study looks at how digital technologies are integrated into media production processes as well as into internal strategic communication and work organization under the influence and conditions of the pandemic. This type of analysis has not yet been carried out in any of the three countries, and it is especially pertinent because it compares data from nations that are culturally similar yet have distinct political, social, and digital development and features. In addition to that, the study focuses on the impact of local media and thus contributes to theory further, as the impact of local media has been underresearched internationally despite its large influence on public opinion formation.\",\"PeriodicalId\":504506,\"journal\":{\"name\":\"Corporate Communications: An International Journal\",\"volume\":\"24 6\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-07-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Corporate Communications: An International Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/ccij-04-2024-0054\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Corporate Communications: An International Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/ccij-04-2024-0054","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

本文旨在分析塞尔维亚、北马其顿和保加利亚的地方媒体如何在大流行病期间将数字技术和工具融入其工作和企业传播中。研究问题是(1) 塞尔维亚、保加利亚和北马其顿在使用数字技术方面有何异同? (2) 在目标国家的紧急状态期间,当地媒体是如何将其工作和内部交流数字化的?(3) 地方媒体和国家媒体之间是否存在数字鸿沟?研究结果研究结果表明,与疫情发生前相比,疫情期间地方媒体的工作条件在公众和媒体专业人员的需求方面都发生了变化,同时对数字技术和工具的整合也提出了更高的要求。对数字技术融入当地媒体日常工作的情况,以及数字技术改变世界上这一地区的报道方式、制作和工作环境的机制,还没有进行充分的研究。研究局限性/意义本研究受到受访媒体专业人员数量以及 COVID-19 大流行带来的负面影响的限制。本研究探讨了在大流行病的影响和条件下,数字技术如何融入媒体生产流程以及内部战略沟通和工作组织。此类分析尚未在这三个国家中的任何一个国家进行过,而且它特别具有针对性,因为它比较的是文化上相似但在政治、社会和数字发展方面各具特色的国家的数据。此外,本研究还重点关注了地方媒体的影响,从而进一步促进了理论的发展,因为尽管地方媒体对舆论形成有很大影响,但国际上对其影响的研究一直不足。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Challenges of strategic digital communications in local media industries during the COVID-19 pandemic in Serbia, North Macedonia and Bulgaria
PurposeThis paper seeks to analyze how local media in Serbia, North Macedonia and Bulgaria have integrated digital technologies and tools into their work and corporate communication during the pandemic.Design/methodology/approachThe methodology used in the research is based on a qualitative approach reflected in the use of semi-structured interviews with 26 media professionals. The research questions were: (1) In terms of their use of digital technologies, what are the differences and similarities between Serbia, Bulgaria and North Macedonia? (2) How did the local media digitize their work and internal communication during the state of emergency in the target countries? (3) Is there a digital divide between local and national media?FindingsThe results show changes in the work conditions for local media during the pandemic, both regarding the needs of the public and media professionals, along with a greater call for the integration of digital technologies and tools relative to the pre-pandemic period. The integration of digital technologies into local media’s daily work and the mechanisms in which they can change the way of reporting, production and work environment in this part of the world has been underresearched.Research limitations/implicationsThis research is limited by the number of interviewed media professionals as well as the negative consequences of the COVID-19 pandemic. The results can be the basis for broader research on local media in Balkan countries that have not been the focus of academics so far.Originality/valueThe study looks at how digital technologies are integrated into media production processes as well as into internal strategic communication and work organization under the influence and conditions of the pandemic. This type of analysis has not yet been carried out in any of the three countries, and it is especially pertinent because it compares data from nations that are culturally similar yet have distinct political, social, and digital development and features. In addition to that, the study focuses on the impact of local media and thus contributes to theory further, as the impact of local media has been underresearched internationally despite its large influence on public opinion formation.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信