{"title":"Z 世代在社交媒体中的媒体消费习惯","authors":"Elena Pavlovna Nemirovskaya","doi":"10.25136/2409-7144.2024.7.71212","DOIUrl":null,"url":null,"abstract":"\n The subject of the work is the media consumption of generation Z in social media. Within the framework of the subject of the study, the author presents a brief theoretical and methodological justification, paying special attention to the aspects of research in the field of media consumption by Russian authors A.V. Sharikov, I.A. Poluekhtova, V.P. Kolomiets, M.M. Nazarova, T.E. Grinberg, and also focuses on how large companies study media consumption of the audience (Analytical Center \"Video International\", TNS Russia). The focus of the research object is on generation Z. The author examines the boundaries of the generation and outlines the basic values inherent in it, in particular, the value of content consumption in social media, which the author emphasizes, referring to previous research. The study used the in-depth interview method, since it is important to obtain qualitative, rather than quantitative, information to identify the media consumption practices of generation Z in social networks. As a result of the study, the following aspects of media consumption of generation Z were revealed: specific sources of consumption of entertainment, news, educational, humorous content, situations when representatives of generation Z turn to social networks on weekdays and weekends, conditions for abandoning social networks, the problem of choosing content, listing significant bloggers, the need for microinfluencers, openness of new information and boundaries the news feed. The main significant conclusion of the work is that the media consumption of generation Z transforms their usual daily practices: waking up and preparing for bed, cooking and eating, walking and exercise. We can say about the transformation of social networks from platforms for communication into platforms that informatively accompany centenials throughout the day.\n","PeriodicalId":503817,"journal":{"name":"Социодинамика","volume":"14 8","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Generation Z media consumption practices in social media\",\"authors\":\"Elena Pavlovna Nemirovskaya\",\"doi\":\"10.25136/2409-7144.2024.7.71212\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n The subject of the work is the media consumption of generation Z in social media. Within the framework of the subject of the study, the author presents a brief theoretical and methodological justification, paying special attention to the aspects of research in the field of media consumption by Russian authors A.V. Sharikov, I.A. Poluekhtova, V.P. Kolomiets, M.M. Nazarova, T.E. Grinberg, and also focuses on how large companies study media consumption of the audience (Analytical Center \\\"Video International\\\", TNS Russia). The focus of the research object is on generation Z. The author examines the boundaries of the generation and outlines the basic values inherent in it, in particular, the value of content consumption in social media, which the author emphasizes, referring to previous research. The study used the in-depth interview method, since it is important to obtain qualitative, rather than quantitative, information to identify the media consumption practices of generation Z in social networks. As a result of the study, the following aspects of media consumption of generation Z were revealed: specific sources of consumption of entertainment, news, educational, humorous content, situations when representatives of generation Z turn to social networks on weekdays and weekends, conditions for abandoning social networks, the problem of choosing content, listing significant bloggers, the need for microinfluencers, openness of new information and boundaries the news feed. The main significant conclusion of the work is that the media consumption of generation Z transforms their usual daily practices: waking up and preparing for bed, cooking and eating, walking and exercise. 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引用次数: 0
摘要
作品的主题是 Z 世代在社交媒体中的媒体消费。在研究课题框架内,作者简要介绍了理论和方法论依据,特别关注了俄罗斯作家 A.V. Sharikov、I.A. Poluekhtova、V.P. Kolomiets、M.M. Nazarova、T.E. Grinberg 在媒体消费领域的研究方面,还关注了大型公司如何研究受众的媒体消费("国际视频 "分析中心、TNS 俄罗斯)。研究对象的重点是 Z 世代。作者研究了这一代人的界限,并概述了其内在的基本价值观,特别是社交媒体内容消费的价值,作者在提到以前的研究时强调了这一点。本研究采用了深度访谈法,因为要确定 Z 世代在社交网络中的媒体消费行为,必须获得定性而非定量的信息。研究结果揭示了 Z 世代媒体消费的以下方面:娱乐、新闻、教育、幽默内容的具体消费来源,Z 世代代表在工作日和周末转向社交网络的情况,放弃社交网络的条件,选择内容的问题,列出重要博主,对微信息流的需求,新信息的开放性和新闻源的界限。这项工作的主要重要结论是,Z 世代的媒体消费改变了他们的日常习惯:起床和准备睡觉、做饭和吃饭、走路和锻炼。我们可以说,社交网络已从交流平台转变为全天陪伴百岁老人的信息平台。
Generation Z media consumption practices in social media
The subject of the work is the media consumption of generation Z in social media. Within the framework of the subject of the study, the author presents a brief theoretical and methodological justification, paying special attention to the aspects of research in the field of media consumption by Russian authors A.V. Sharikov, I.A. Poluekhtova, V.P. Kolomiets, M.M. Nazarova, T.E. Grinberg, and also focuses on how large companies study media consumption of the audience (Analytical Center "Video International", TNS Russia). The focus of the research object is on generation Z. The author examines the boundaries of the generation and outlines the basic values inherent in it, in particular, the value of content consumption in social media, which the author emphasizes, referring to previous research. The study used the in-depth interview method, since it is important to obtain qualitative, rather than quantitative, information to identify the media consumption practices of generation Z in social networks. As a result of the study, the following aspects of media consumption of generation Z were revealed: specific sources of consumption of entertainment, news, educational, humorous content, situations when representatives of generation Z turn to social networks on weekdays and weekends, conditions for abandoning social networks, the problem of choosing content, listing significant bloggers, the need for microinfluencers, openness of new information and boundaries the news feed. The main significant conclusion of the work is that the media consumption of generation Z transforms their usual daily practices: waking up and preparing for bed, cooking and eating, walking and exercise. We can say about the transformation of social networks from platforms for communication into platforms that informatively accompany centenials throughout the day.