I want to, not I have to: The double-edged sword effect of green involvement on employee green creativity

Recent research has increasingly focused on the impact of green involvement on employee green creativity. The positive association between green involvement and employee green actions has long been recognized in literature. However, the potential adverse effects associated with green involvement have been largely overlooked. In our paper, drawing upon the Job Demands-Resources (JD-R) model, we propose that there is a double-edged sword effect of green involvement on employee green creativity. To test our theoretical model, we collected time-lagged data from 1059 employees working at 150 companies. The findings provide empirical support for the dual impact of green involvement on employee green creativity. Specifically, we find that green involvement significantly influences employee autonomous motivation and green pressure, and employee environmental commitment serves as a moderator for these impacts. The results further show that the positive effect of green involvement on employee green creativity is mediated by autonomous motivation. Although the the mediating role of green pressure has not been supported, the results also provide insightful implications. Incorporating insights from previous literature, we further discussed the theoretical and practical applications of the results.