MARKET OF PRODUCTS OF THE FEED INDUSTRY IN TODAY'S CONDITIONS

The article is devoted to the study of the state and prospects for the development of the feed industry market in Ukraine. The main reasons for the unstable activity of subjects of compound feed production, such as the high sensitivity of the market to changes in the grain industry, the limitation of the available raw material base, the lack of high-tech production in the necessary volumes, the constant increase in costs for the production of compound feed products, the insufficient development of the market infrastructure, the lack of sufficient solvent demand. The war in Ukraine affected the demand for compound feed products, production, sales, and logistics. The article provides statistical data of the Ukrainian market in 2022–2023 on the volume of compound feed production and the prices of compound feed components, namely grain and oil crops. Considering the export problems in Ukraine, raw materials are competitive in price policy. This situation is favorable for the Ukrainian production of compound feed, which, in turn, allows to increase the production of animal husbandry products . State influence in the direction of vertical integration makes it possible to control the beginning of the production chain, primarily grain producers to ensure the sale of agricultural products, protection from price fluctuations in raw materials markets, and flexible response to consumer requests. State stimulation of research and innovation , such as providing financial support and incentives for research in the field of compound fodder production, will contribute to the development of new technologies , improvement of feed quality, and increased competitiveness . To date, compound feed producers have overcome infrastructure challenges associated with the loss of logistics chains, damaged businesses, and demonstrated positive development trends and sustainable economic performance.