ДИДЖИТАЛ-ТРАНСФОРМАЦІЯ БІЗНЕС-ПРОЦЕСІВ АДАПТИВНИХ ПІДПРИЄМСТВ В КОНТЕКСТІ СТАЛОГО РОЗВИТКУ ТА УПРАВЛІННЯ ЗМІНАМИ

in the context of sustainable development and change management is an extremely relevant topic in today's world. It can help businesses improve their efficiency, productivity, resilience to change and achieve sustainable development goals. Benefits of digital transformation for adaptive enterprises: improved efficiency and productivity; cost reduction; increasing competitiveness; creation of new products and services; improving decision-making; increasing customer loyalty; reducing the impact on the environment; increasing resistance to change. Challenges of digital transformation for adaptive enterprises: high costs of implementing new technologies; changing the culture and behavior of employees; the need for staff training and support; the risk of cyber attacks; uncertainty about the future development of technologies. Recommendations for adaptive enterprises seeking digital transformation: develop a clear digital transformation strategy; involve all interested parties in the process; invest in new technologies and infrastructure; train and support employees; create a culture of innovation and change acceptance; effectively manage changes; follow trends in technology development.