Model of a system for the formation of sustainable producers of vegetable and fruit products with trade

Scientific principles and tools for managing agricultural production (taking into account its specifics) are analyzed. A conceptual model is proposed for the formation of sustainable relationships between producers of vegetable and fruit products and the trade sector. It can be used as a methodological basis for the development by business entities of local regulations and a system of contractual relations, which will help increase the value of the organization’s intangible asset (goodwill).