“I’m Silently Correcting Your Pronunciation of Sauna”: Language Attitudes and Ideologies in Finnish America

This study examines attitudes and ideologies associated with the Finnish language and identity among successive generations of Finnish Americans in the Upper Peninsula of Michigan and Northern Minnesota, where Finnish is a postvernacular heritage language (HL). Employing ethnographic approaches including participant observation, narrative interviews, and the study of material analyzed using thematic analysis, I describe prevailing ideologies shaping perceptions of Finnishness. My findings highlight a pronounced pride and attachment to Finnish identity, which discursively and ideologically shape a sense of belonging and serve as a foundation for Finnish–American identity formation. However, tensions emerge, particularly regarding the perceived pronunciation of Finnish words such as “sauna” and Finnish last names, indicating ideologies related to authenticity and purity. The evolution of terms like “Finlander” suggests generational change and reflects a history of friction with individuals not identifying as Finnish within the studied postvernacular speech communities.