Administration Strategies – A Competitiveness Factor in the Traditional Restaurant Market in Romania

Over the last decade, the restaurant market in Romania has developed strongly, with the traditional ones at the top. This development is mainly due to the successful implementation of management strategies. Consumers are becoming more knowledgeable and demanding. The paper aims to identify the main management strategies used in Romania's traditional restaurant market and determine consumers' perceptions. To this end, an exploratory analysis combined with quantitative market research was performed.