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服务质量、客户满意度和忠诚度：越南中小企业案例研究

IF 3 Q2 BUSINESS
Cogent Business & Management Pub Date : 2024-07-13 DOI:10.1080/23311975.2024.2377769
Nga Phan Thi Hang, Nguyen Kim Quoc Trung
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引用次数: 0

摘要

本研究评估了越南商业银行贷款服务质量的各个方面如何影响中小企业（SMEs）的满意度及其与客户的关系。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Service quality, customer satisfaction and loyalty: a case study in Vietnamese SMEs
This study assesses how various aspects of loan service quality in Vietnamese commercial banks impact the satisfaction levels of small and medium enterprises (SMEs) and their relationship with cust...
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来源期刊
Cogent Business & Management
Cogent Business & Management BUSINESS-
CiteScore
4.40
自引率
10.00%
发文量
301
审稿时长
16 weeks
期刊介绍： Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.
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