多国企业和正规机构在 BOP 市场中的作用

IF 5.9 2区 管理学 Q1 MANAGEMENT
Alain Verbeke , Sean Simoes , Birgitte Grøgaard
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引用次数: 0

摘要

关于跨国企业(MNEs)在 "金字塔底层"(BOP)市场中的作用,人们一直争论不休。人们建议跨国企业通过最大限度地利用非正式机构来克服制度空白。在实践中,对跨国企业的成功及其对 "金字塔底层 "市场可持续发展的贡献的实证支持十分有限。在本文中,我们将重点讨论克服 "贫困溢价 "的现实路径--包括跨国企业在这一历程中的作用。贫困溢价是指 BOP 客户只能以极高的成本获得商品,尤其是在使用信贷时,我们试图解决这一障碍的根本原因。我们提出了一种基于交易成本经济学(TCE)的可行方法,让跨国企业和其他市场参与者利用印度数字和金融包容性发展历程的实例,长期加强和利用执行合同的机构。我们的研究证实,BOP 市场仍然需要以传统经济学和管理学思维为基础,帮助最贫困人口摆脱贫困。在这方面,高效的正规机构确实很重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The role of multinational enterprises and formal institutions in BOP markets

There has been much debate on the role of multinational enterprises (MNEs) in ‘Bottom of the Pyramid’ (BOP) markets. MNEs are advised to overcome institutional voids by making maximum usage of informal institutions. In practice, the empirical support for MNEs' success and their contributions to the sustainable development of BOP markets has been limited. In this article, we focus on a realistic path –including the role of MNEs in this journey– to overcome the ‘poverty premium.’ The poverty premium refers to goods being available to BOP customers only at a very high cost, especially when using credit, and we attempt to address the root causes of this barrier. We present an actionable, transaction cost economics (TCE) based approach for MNEs and other market actors to strengthen and leverage contract-enforcing institutions in the long-term, using illustrative examples of the digital and financial inclusion journey observable in India. Our study confirms the continued need in BOP markets to build on conventional economics and management thinking, for the poorest people to be lifted out of poverty. Here, efficient formal institutions do matter.

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来源期刊
自引率
9.80%
发文量
67
审稿时长
81 days
期刊介绍: The Journal of International Management is devoted to advancing an understanding of issues in the management of global enterprises, global management theory, and practice; and providing theoretical and managerial implications useful for the further development of research. It is designed to serve an audience of academic researchers and educators, as well as business professionals, by publishing both theoretical and empirical research relating to international management and strategy issues. JIM publishes theoretical and empirical research addressing international business strategy, comparative and cross-cultural management, risk management, organizational behavior, and human resource management, among others.
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