关系赠与:新一代研究的概念框架和议程

IF 5.7 1区 管理学 Q1 BUSINESS
Michelle F Weinberger, Ernest Baskin, Kunter Gunasti
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引用次数: 0

摘要

关系礼物是在已知的社会关系中赠送的,以关系工作和关怀为导向。在过去的 50 年中,大量的礼物研究都集中在礼物的选择和接受上,最近的研究则集中在导致送礼者和收礼者认为好礼物不匹配的变量上。这项工作奠定了重要的基础。然而,通过扩大研究重点,将馈赠视为一个关系性、社会性、往往是纵向的过程,并在不断发展的社会和文化背景下交织在一起,加深理解的重要机会仍然存在。本文构思了三个研究不足的关系型赠与领域:1)了解礼物在受礼者生活中的演变和背景化体验;2)追踪礼物回路,即随着时间的推移,社会关系中礼物的动态变化;3)将关系性赠与描绘成一个动态的礼物系统,它反映并加强了社会结构和关爱网络。这三个方面共同构成了未来心理学、社会学和人类学消费者研究的重要基础,加深了人们对关系礼物何时、如何、为何重要以及这些礼物促成的关系工作的理解。最终,本文的目标是为新一代关系礼物研究制定议程。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Relational Gifting: Conceptual Frameworks and an Agenda for a New Generation of Research
Relational gifts are given among known social connections and are oriented towards relationship work and care. An abundance of gifting research over the past 50 years has focused on gift selection and reception, most recently on variables driving mismatches between what givers and recipients think make good gifts. That work lays an essential foundation. However, important opportunities remain to deepen understandings by broadening the focus to view gifting as a relational, social, and often longitudinal process that is intertwined within evolving social and cultural contexts. This paper conceptualizes three under-researched areas of opportunity on relational gifting: 1) understanding the evolving and contextualized experience of a gift in recipients’ lives, 2) tracing the gift circuit, the dynamics of gifting within social relationships over time, and 3) mapping relational gifting as a dynamic gift system that reflects and reinforces social structure and networks of care. Together, these three areas present important ground for future psychological, sociological, and anthropological consumer research that deepens understanding of when, how, and why relational gifts matter and the relational work that these gifts enable. Ultimately, the goal of this paper is to set an agenda for a new generation of relational gifting research.
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来源期刊
CiteScore
12.00
自引率
9.70%
发文量
53
期刊介绍: Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research. To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings. JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms. Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.
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