Stephen McCarthy, Titiana Ertiö, Ciara Fitzgerald, Nina Kahma
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Building on data from semi-structured interviews and a two-hour co-creation workshop with 25 energy experts in the ECO2 project, we first identify three user representations of relevance to such platforms: <i>energy-unaware</i>, <i>living in denial</i>, and <i>energy-aware and active</i>. Our findings suggest that ‘static’ user representations (based on user demographics and average consumption) are giving way to socio-cognitive representations that follow users’ journeys in energy efficiency. We then develop a set of design principles to promote sustainable energy behaviours through digital sustainability platforms across <i>user-owned</i>, <i>social/external</i>, <i>brand-owned</i>, and <i>partner-owned</i> touchpoints. An analysis of user feedback from the ECO2 project shows support for our design principles across users’ journeys. Of 62 respondents covering all three representations, 76% of them intended to “implement changes in terms of energy consumption and energy efficiency”.</p>","PeriodicalId":13610,"journal":{"name":"Information Systems Frontiers","volume":"26 1","pages":""},"PeriodicalIF":6.9000,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Digital Sustainability for Energy-Efficient Behaviours: A User Representation and Touchpoint Model\",\"authors\":\"Stephen McCarthy, Titiana Ertiö, Ciara Fitzgerald, Nina Kahma\",\"doi\":\"10.1007/s10796-024-10509-7\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>In response to climate change, nations have been tasked with reducing energy consumption and lessening their carbon footprint through targeted actions. While digital technologies can support this goal, our understanding of energy practices in a private household context remains nascent. This challenge is amplified by the ‘invisible’ nature of users’ interaction with energy systems and the impact of unconscious habits. Our objective is to explore how touchpoints embedded in digital sustainability platforms shape energy-efficiency behaviours among users. Building on data from semi-structured interviews and a two-hour co-creation workshop with 25 energy experts in the ECO2 project, we first identify three user representations of relevance to such platforms: <i>energy-unaware</i>, <i>living in denial</i>, and <i>energy-aware and active</i>. Our findings suggest that ‘static’ user representations (based on user demographics and average consumption) are giving way to socio-cognitive representations that follow users’ journeys in energy efficiency. We then develop a set of design principles to promote sustainable energy behaviours through digital sustainability platforms across <i>user-owned</i>, <i>social/external</i>, <i>brand-owned</i>, and <i>partner-owned</i> touchpoints. An analysis of user feedback from the ECO2 project shows support for our design principles across users’ journeys. 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Digital Sustainability for Energy-Efficient Behaviours: A User Representation and Touchpoint Model
In response to climate change, nations have been tasked with reducing energy consumption and lessening their carbon footprint through targeted actions. While digital technologies can support this goal, our understanding of energy practices in a private household context remains nascent. This challenge is amplified by the ‘invisible’ nature of users’ interaction with energy systems and the impact of unconscious habits. Our objective is to explore how touchpoints embedded in digital sustainability platforms shape energy-efficiency behaviours among users. Building on data from semi-structured interviews and a two-hour co-creation workshop with 25 energy experts in the ECO2 project, we first identify three user representations of relevance to such platforms: energy-unaware, living in denial, and energy-aware and active. Our findings suggest that ‘static’ user representations (based on user demographics and average consumption) are giving way to socio-cognitive representations that follow users’ journeys in energy efficiency. We then develop a set of design principles to promote sustainable energy behaviours through digital sustainability platforms across user-owned, social/external, brand-owned, and partner-owned touchpoints. An analysis of user feedback from the ECO2 project shows support for our design principles across users’ journeys. Of 62 respondents covering all three representations, 76% of them intended to “implement changes in terms of energy consumption and energy efficiency”.
期刊介绍:
The interdisciplinary interfaces of Information Systems (IS) are fast emerging as defining areas of research and development in IS. These developments are largely due to the transformation of Information Technology (IT) towards networked worlds and its effects on global communications and economies. While these developments are shaping the way information is used in all forms of human enterprise, they are also setting the tone and pace of information systems of the future. The major advances in IT such as client/server systems, the Internet and the desktop/multimedia computing revolution, for example, have led to numerous important vistas of research and development with considerable practical impact and academic significance. While the industry seeks to develop high performance IS/IT solutions to a variety of contemporary information support needs, academia looks to extend the reach of IS technology into new application domains. Information Systems Frontiers (ISF) aims to provide a common forum of dissemination of frontline industrial developments of substantial academic value and pioneering academic research of significant practical impact.