技术采用:巴西的 PIX 案例

IF 3 Q2 MANAGEMENT
Gabriel Bernardes Amboage, Guilhemre Fowler de Avila Monteiro, Adriana Bruscato Bortoluzzo
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引用次数: 0

摘要

本研究采用技术接受和使用统一理论(UTAUT)来分析 PIX 技术的使用意向和实际使用时间,以此来衡量实际使用情况。通过这种方法,研究人员可以确定人们使用 PIX 的意愿是否会转化为更高的技术采用率以及有效和持续的使用率。研究结果表明,采用 PIX 作为支付方式的意向主要由感知价值、性能预期和使用移动互联网的习惯决定。采用意向、PIX 的有效使用时间以及在使用 PIX 的同时使用移动互联网的习惯之间的正相关关系也得到了证实。原创性/价值这项研究的独特之处在于其重点关注 PIX 的使用,因为 PIX 正在成为巴西的主要支付方式。研究还通过考察用户体验的持续时间来衡量该技术的实际使用情况。这有助于评估有效使用 PIX 的意愿是否会转化为更快的技术采用速度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Technological adoption: the case of PIX in Brazil

Purpose

This study investigates the primary determinants of consumers' intention to adopt PIX as a payment method in Brazil, as well as their actual usage behavior.

Design/methodology/approach

The study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) to analyze both the intention to use and the actual period of use of PIX technology as a measure of practical usage. With this approach, researchers can determine whether people’s intention to use PIX translates into a higher rate of technology adoption and effective and sustained usage. The study collected data from 659 consumers across Brazil through a questionnaire and used structural equation analysis to analyze the data.

Findings

Research suggests that the intention to adopt PIX as a payment method is mainly determined by the perceived value, performance expectancy, and the habit of using mobile internet. Positive associations are also confirmed between adoption intention, the effective usage time of PIX, and the habit of using mobile internet in conjunction with PIX use.

Originality/value

The study’s uniqueness stems from its focus on the PIX usage, which is becoming the primary payment method in Brazil. It also measures the practical usage of the technology by examining the duration of user experience. This enables the assessment of whether the intention to use PIX effectively translates into a higher speed of technology adoption.

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来源期刊
CiteScore
4.60
自引率
0.00%
发文量
17
审稿时长
30 weeks
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