推销学校：二十世纪初的美国教育宣传

IF 2.7 Q1 COMMUNICATION

Public Relations Inquiry Pub Date : 2024-06-21 DOI:10.1177/2046147x241264039

Caitlin Cieslik-Miskimen

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引用次数: 0

摘要

本文通过分析 20 世纪二三十年代敦促公立学校管理者和教育者采用正式公共关系项目的宣传材料来探讨教育公共关系。这一时期是美国公立学校的关键时刻，了解推动宣传项目背后的动机可以帮助我们更好地理解公共关系战略和策略部署的不同背景。这项研究响应了公共关系史将其研究范围扩大到企业和政治传播之外的号召，并使公共关系作为一个领域的历史图景更加完整。

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Selling schools: U.S. educational publicity in the early twentieth century

This article explores educational public relations by analyzing publicity material that urged public school administrators and educators to adopt formal public relations programs in the 1920s and 1930s. This moment represents a critical juncture for the United States’ public schools, and understanding the motivations behind the push for publicity programs can help us better understand the diverse contexts in which public relations strategies and tactics have been deployed. This study addresses the call for public relations history to broaden its scope of inquiry beyond corporate and political communication and allows for a more complete historical picture of public relations as a field.

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.