对充满细菌的事物免疫":免疫与爱尔兰报纸广告,1890-1940 年

IF 0.6 2区 哲学 Q1 HISTORY
Maebh Long
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引用次数: 0

摘要

摘要 从 1890 年开始,随着爱尔兰报纸广告的数量和复杂程度不断提高,一种关于免疫力的言论开始流传。广告商利用细菌学和免疫学的进步,将他们的商品作为抵御从重大传染病到日常咳嗽和感冒等一系列威胁的防御策略。消费者被敦促通过购买药丸和补药来补充身体的弱点,除了医疗产品外,还有保证免疫力的内衣、外套、化妆品和汽车。通过爱尔兰报纸档案馆和《爱尔兰时报》档案中 1890 年至 1940 年间所有以免疫力为主题的广告数据集,我解读了在医疗机构之外向爱尔兰公众展示免疫力的方式。我展示了有关免疫的论述是如何与流感爆发交织在一起的,考虑了许多广告的非国家起源的含义,并在一系列产品类型中追溯其保护和抵抗的修辞。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
‘Immune from the germ-laden things’: Immunity and Irish Newspaper Advertising, 1890–1940
Summary From 1890, as advertising in Irish newspapers grew in quantity and sophistication, a discourse of immunity began to circulate. Advertisers drew on advancements in bacteriology and immunology to present their goods as defensive strategies against a range of threats, from major infectious diseases to everyday coughs and colds. Consumers were urged to supplement their bodies’ vulnerabilities by purchasing pills and tonics, with medical products joined by immunity-assuring underwear, coats, cosmetics and cars. From a dataset of every immunity-focused advertisement in the Irish Newspaper Archives and The Irish Times archives between 1890 and 1940, I unpack the ways immunity was presented to the Irish public outside of medical institutions. I show how discourses of immunity intersected with influenza outbreaks, consider the implication of the non-national origins of many advertisements, and trace their rhetoric of protection and resistance across a range of product types.
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来源期刊
Social History of Medicine
Social History of Medicine 社会科学-科学史与科学哲学
CiteScore
1.60
自引率
0.00%
发文量
63
审稿时长
>12 weeks
期刊介绍: Social History of Medicine , the journal of the Society for the Social History of Medicine, is concerned with all aspects of health, illness, and medical treatment in the past. It is committed to publishing work on the social history of medicine from a variety of disciplines. The journal offers its readers substantive and lively articles on a variety of themes, critical assessments of archives and sources, conference reports, up-to-date information on research in progress, a discussion point on topics of current controversy and concern, review articles, and wide-ranging book reviews.
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