{"title":"对充满细菌的事物免疫\":免疫与爱尔兰报纸广告,1890-1940 年","authors":"Maebh Long","doi":"10.1093/shm/hkae035","DOIUrl":null,"url":null,"abstract":"Summary From 1890, as advertising in Irish newspapers grew in quantity and sophistication, a discourse of immunity began to circulate. Advertisers drew on advancements in bacteriology and immunology to present their goods as defensive strategies against a range of threats, from major infectious diseases to everyday coughs and colds. Consumers were urged to supplement their bodies’ vulnerabilities by purchasing pills and tonics, with medical products joined by immunity-assuring underwear, coats, cosmetics and cars. From a dataset of every immunity-focused advertisement in the Irish Newspaper Archives and The Irish Times archives between 1890 and 1940, I unpack the ways immunity was presented to the Irish public outside of medical institutions. I show how discourses of immunity intersected with influenza outbreaks, consider the implication of the non-national origins of many advertisements, and trace their rhetoric of protection and resistance across a range of product types.","PeriodicalId":21922,"journal":{"name":"Social History of Medicine","volume":null,"pages":null},"PeriodicalIF":0.6000,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"‘Immune from the germ-laden things’: Immunity and Irish Newspaper Advertising, 1890–1940\",\"authors\":\"Maebh Long\",\"doi\":\"10.1093/shm/hkae035\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Summary From 1890, as advertising in Irish newspapers grew in quantity and sophistication, a discourse of immunity began to circulate. Advertisers drew on advancements in bacteriology and immunology to present their goods as defensive strategies against a range of threats, from major infectious diseases to everyday coughs and colds. Consumers were urged to supplement their bodies’ vulnerabilities by purchasing pills and tonics, with medical products joined by immunity-assuring underwear, coats, cosmetics and cars. From a dataset of every immunity-focused advertisement in the Irish Newspaper Archives and The Irish Times archives between 1890 and 1940, I unpack the ways immunity was presented to the Irish public outside of medical institutions. I show how discourses of immunity intersected with influenza outbreaks, consider the implication of the non-national origins of many advertisements, and trace their rhetoric of protection and resistance across a range of product types.\",\"PeriodicalId\":21922,\"journal\":{\"name\":\"Social History of Medicine\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.6000,\"publicationDate\":\"2024-06-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Social History of Medicine\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1093/shm/hkae035\",\"RegionNum\":2,\"RegionCategory\":\"哲学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HISTORY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social History of Medicine","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1093/shm/hkae035","RegionNum":2,"RegionCategory":"哲学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HISTORY","Score":null,"Total":0}
‘Immune from the germ-laden things’: Immunity and Irish Newspaper Advertising, 1890–1940
Summary From 1890, as advertising in Irish newspapers grew in quantity and sophistication, a discourse of immunity began to circulate. Advertisers drew on advancements in bacteriology and immunology to present their goods as defensive strategies against a range of threats, from major infectious diseases to everyday coughs and colds. Consumers were urged to supplement their bodies’ vulnerabilities by purchasing pills and tonics, with medical products joined by immunity-assuring underwear, coats, cosmetics and cars. From a dataset of every immunity-focused advertisement in the Irish Newspaper Archives and The Irish Times archives between 1890 and 1940, I unpack the ways immunity was presented to the Irish public outside of medical institutions. I show how discourses of immunity intersected with influenza outbreaks, consider the implication of the non-national origins of many advertisements, and trace their rhetoric of protection and resistance across a range of product types.
期刊介绍:
Social History of Medicine , the journal of the Society for the Social History of Medicine, is concerned with all aspects of health, illness, and medical treatment in the past. It is committed to publishing work on the social history of medicine from a variety of disciplines. The journal offers its readers substantive and lively articles on a variety of themes, critical assessments of archives and sources, conference reports, up-to-date information on research in progress, a discussion point on topics of current controversy and concern, review articles, and wide-ranging book reviews.