评估技术在提升游客真实体验方面的作用

IF 3.8 Q2 BUSINESS
Shekhar, Marco Valeri
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引用次数: 0

摘要

研究目的:本研究旨在探讨技术的使用如何提升游客的真实体验。技术和数字化提升了游客体验。但是,也有批评意见认为,技术会使活动过度商业化,缺乏真实性。因此,有必要综合利用技术知识来增强游客的真实体验。设计/方法/途径本研究对有关利用技术增强游客体验的研究进行了文献计量学回顾。从科学网(WoS)数据库中检索了 200 篇发表于 1997 年至 2023 年之间的期刊论文,并使用 Gephi、VOSviewer 和 Science of Science (Sci2) 软件进行了描述性分析和网络分析。通过内容分析,从文献中确定了真实旅游体验的组成部分。研究结果研究结果大致分为两类:第一,研究中最常使用的关键词包括游客体验和满意度、共同创造、虚拟现实、智慧旅游、技术、真实性和遗产旅游。其次,本专题研究的五大主题包括虚拟现实与游客体验;媒体、游客体验与遭遇;技术、智慧旅游与游客体验;数字化转型、社交媒体与游客体验;以及虚拟现实与游客体验,由于存在研究空白,这些主题在文献中仍具有相关性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Assessing the role of technology in enhancing the authentic tourist experience

Purpose

The study aims to review how the use of technology enhances the authentic tourist experience. Technology and digitalization have enhanced tourist experiences. However, critiques comment on its ability to over-commercialize activity and lack of authenticity. Thus, there is a need to synthesize knowledge of technology usage to increase authentic tourist experience.

Design/methodology/approach

The study carries out a bibliometric review of the studies focusing on the use of technology in enhancing tourist experiences. Two hundred journal articles, published between 1997 and 2023 were retrieved from the Web of Science (WoS) database to carry out descriptive and network analysis using the Gephi, VOSviewer and Science of Science (Sci2) software. The components of authentic tourism experience are identified from the literature through a content analysis.

Findings

The findings of the study are broadly classified into two: first, the most frequently used keywords in the study include tourist experience and satisfaction, co-creation, virtual reality, smart tourism, technology, authenticity and heritage tourism. Second, the five major themes studied in the topic include virtual reality and tourist experience; media, tourist experience and encounters; technology, smart tourism and tourist experience; digital transformation, social media and tourist experience; and virtual reality and tourist experience which are still relevant in the literature because of the presence of study gaps.

Originality/value

The findings are used to develop a conceptual framework for the role of technology in enhancing authenticity in tourism typologies where authenticity is critical.

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来源期刊
CiteScore
9.80
自引率
19.20%
发文量
61
期刊介绍: The EuroMed Journal of Business (EMJB) is the premier publication facilitating dialogue among researchers from Europe and the Mediterranean. It plays a vital role in generating and disseminating knowledge about various business environments and trends in this region. By offering an up-to-date overview of emerging business practices in specific countries, EMJB serves as a valuable resource for its readers. As the official journal of the EuroMed Academy of Business, EMJB is committed to reflecting the economic growth seen in the European-Mediterranean region. It aims to be a focused and targeted business journal, highlighting environmental opportunities, threats, and marketplace developments in the area. Through its efforts, EMJB promotes collaboration and open dialogue among diverse research cultures and practices. EMJB serves as a platform for debating and disseminating research findings, new research areas and techniques, conceptual developments, and practical applications across various business segments. It seeks to provide a forum for discussing new ideas in business, including theory, practice, and the issues that arise within the field.
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