企业善举与服务失败：做好人就能得到宽恕吗？

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2024-06-21 DOI:10.1080/19368623.2024.2362732

Chia Yen Yang, Fandy Tjiptono, Christina Kwai Choi Lee, Jasmine May Yee Loo

引用次数: 0

摘要

虽然企业社会责任（CSR）对酒店业服务失败后的交易结果有积极影响，但对其对消费者的影响却知之甚少。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Corporate good deed and service failure: does being good lead to forgiveness?

While Corporate Social Responsibility (CSR) has a positive influence on transactional outcomes following a service failure in the hospitality industry, little is known about its influence on consum...

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.