Metaphor as a resemblance phenomenon

Conceptual Metaphor Theory (CMT) departed from tradition in metaphor studies by treating this phenomenon as an ordinary one used in everyday reasoning. From its inception, this theory made emphasis on the role of experiential correlation in accounting for metaphorical thought to the detriment of its long-standing treatment in terms of similarity. This experientialist thesis was later strengthened by making it part of a broader theoretical framework that treated correlation metaphor as an embodied phenomenon where an essential part of its role in reasoning was due to its ability to give rise to conceptual conflation. Against the background provided by this theoretical context, this article reexamines the role of correlation, conflation, and embodiment in terms of two distinctions: low and high-level similarity, on the one hand, and structural and non-structural similarity, on the other hand. The analytical categories that support these distinctions are used to provide an improved understanding of the nature of metaphorical thought, including correlation metaphor, structural metaphor, several forms of analogy, synesthetic metaphor, and metaphorical amalgams.