The Model and Path for Digital Cultural Tourism to Promote Rural Revitalization

Abstract: Digital cultural tourism is an important part of the digital economy and digital China. The development of rural digital cultural tourism is an important engine for implementing the strategy of rural revitalization and leading the high-quality development of China's rural tourism in the new era, which helps to promote the coupling and coordinated development of the high-quality development of rural tourism and common prosperity. This study examines the opportunities and challenges in using digital cultural tourism to promote rural revitalization, discusses the mechanism and model for enabling the common prosperity of the rural digital cultural tourism industry to achieve digital cultural tourism in the promotion of rural revitalization, and finally proposes a development path. The findings indicate that: (1) Digital cultural tourism has emerged as a significant force behind the growth of the rural tourism sector, and is a key route for achieving the objective of rural revitalization. (2) Digital cultural tourism and rural revitalization have mutually beneficial relationships; digital cultural tourism enables rural revitalization, and rural revitalization unlocks digital cultural tourism's development potential, resulting in a positive interaction mechanism. (3) Four models of digital cultural tourism promoting rural revitalization are proposed, considering the rural classification scheme and related research. They are the digital cultural tourism for urban-rural integration and revitalization model, the digital cultural tourism for characteristic village revitalization model, the digital cultural tourism for agriculture, culture and tourism integration and revitalization model, and the digital cultural tourism for arts revitalization model. (4) To thoroughly promote the development of the rural digital cultural tourist sector, it should adhere to the product as the core, digital technology as the foundation, talent revitalization as the leader, and policy as the guarantee. The findings of this study enrich the research findings in digital cultural tourism and rural revitalization, which can serve as theoretical references and a practical foundation for the development of digital cultural tourism to empower rural revitalization.