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引用次数: 0
摘要
由于员工满意度（ES）对酒店业的成功起着至关重要的作用，影响员工满意度的因素已在文献中得到广泛研究。然而，考虑到企业的资源有限，如何根据因素的优先级分配资源以提高员工满意度就变得至关重要。重要性-绩效分析法（IPA）和非对称影响-绩效分析法（AIPA）是学者们用于确定属性优先级的定量技术。因此，本研究旨在通过比较 IPA 和 AIPA，考察员工对各种内部营销（IM）实践的看法以及每种实践对 ES 的影响。在对安塔利亚 764 名酒店员工进行抽样调查的基础上，两种方法的分析结果显示出了彼此不同的结果。两种方法的比较结果表明，在实现更高的 ES 方面，AIPA 比 IPA 更有效。
Prioritization of internal marketing practices according to their influence on employee satisfaction by comparing IPA and AIPA
As employee satisfaction (ES) plays a critical role in the success of hospitality businesses, the factors influencing ES have been extensively investigated in the literature. However, considering the enterprises’ limited resources, it becomes crucial to allocate these resources based on the priority of factors in order to enhance ES. Importance-Performance Analysis (IPA) and Asymmetric Impact-Performance Analysis (AIPA) are the quantitative techniques used by scholars in the prioritization of attributes. Therefore, this study aimed to examine employees’ perceptions of various internal marketing (IM) practices and the influence of each practice on ES by comparing IPA and AIPA. The analysis results of both techniques revealed different results from each other based on a sample of 764 hotel employees in Antalya. A comparison of the two approaches’ results suggests that AIPA is more efficient than IPA in achieving higher ES.
期刊介绍：
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.
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