揭开协同效应的面纱:创业效应与联盟驱动的中小企业多样化

IF 3.2 Q2 BUSINESS
Md. Nur Alam, Imtiaz Masroor, Md. Noor Un Nabi, Utz Dornberger
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引用次数: 0

摘要

目的对于中小型企业(SMEs)来说,国际化是一个复杂而不确定的过程,面临着资源有限、缺乏国际经验、国外市场不确定等挑战。本研究旨在探讨创业效应对产品多样化和市场扩张的影响。此外,本研究还探讨了联盟能力在这一关系中的中介作用。设计/方法/途径本研究在广泛查阅相关文献的基础上提出了五个假设。采用非概率判断和滚雪球抽样技术从孟加拉国的 202 家软件出口公司收集数据,以衡量这种关系。研究结果表明,本研究提出的五个假设都得到了支持。研究发现,创业效应对产品和市场多样化有积极影响。研究限制/意义面对国际化的不确定性,中小企业会采用有效的决策逻辑并结成战略联盟,以增强其竞争地位。本研究有助于了解中小企业如何利用效应来驾驭国际市场,并扩大其产品组合和市场范围。本研究通过考察决策逻辑与合作企业之间的相互作用,对不确定环境下中小企业国际化的复杂性提出了见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Unveiling the synergy: entrepreneurial effectuation and alliance-driven SME diversification

Purpose

Internationalisation is a complex and uncertain process for small and medium-sized enterprises (SMEs), characterised by challenges such as limited resources, lack of international experience and uncertainty in foreign markets. This study aims to explore the impact of entrepreneurial effectuation on the diversification of products and market expansion. Additionally, it examines the mediating role of alliance capabilities in this relationship.

Design/methodology/approach

This study developed five hypotheses based on an extensive and relevant literature review. Data were collected using nonprobability judgemental and snowball sampling techniques from 202 software exporting firms in Bangladesh to measure the relationship. Data collected from the survey were then analysed using partial least squares-structural equation modelling.

Findings

The results of this study show that all five hypotheses developed in this study are supported. This study found a positive impact of entrepreneurial effectuation on product and market diversification. Study results also show that alliance capabilities mediate the relationship between entrepreneurial effectuation and product and market diversification.

Research limitations/implications

In the face of internationalisation uncertainties, SMEs use effectual decision-making logic and form strategic alliances to enhance their competitive positions. This research contributes to understanding how SMEs use effectuation in navigating international markets and expanding their product portfolios and market reach.

Originality/value

This study pioneers a mediation approach to explore the relationship between entrepreneurial effectuation, alliance capabilities and diversification in SME internationalisation. Examining the interplay of decision-making logic and collaborative ventures, this study offers insights into the complexities of SME internationalisation in uncertain environments.

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来源期刊
CiteScore
6.90
自引率
25.80%
发文量
28
期刊介绍: Review of International Business and Strategy is keen to present contemporary and innovative research that proposes new perspectives or challenges existing theories, and that advances the understanding of issues related to international business and global strategy. Themes covered by the journal include (but are not limited to): Internationalization of firms and international entrepreneurship Effects of international environment (political, social, economic and institutional) on international business activities and firm strategies Knowledge transfer strategies and innovation in MNEs Location strategies in international business activities.
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