通过慢旅游形象实现农村可持续发展:中国高淳国际慢城案例研究

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Dongye Li , Dong Xu , Yongbo Zhou , Long Lv , Xiaoyan Chen
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引用次数: 0

摘要

随着城市化的快速发展,人们越来越认识到,乡村地区是人们追求慢节奏生活的天堂。尽管人们对慢旅游这种旅游方式的兴趣与日俱增,但却缺乏成功将慢旅游作为其主要形象的乡村旅游目的地。本研究以中国高淳国际慢城为重点,采用混合方法研究乡村地区如何塑造慢旅游形象以吸引游客。本文为中国乡村慢旅游形象引入了一个新的概念框架,即 "牛眼框架"。该框架将慢旅游形象分为三个同心层:体验基础、互动框架和价值共鸣。构成分析表明,政府和旅游企业对慢旅游形象的宣传与游客的感知之间存在一定的不匹配。这种不匹配在推广原生态生活方式、保护民俗文化、营造慢节奏生活氛围等方面表现得尤为明显。因此,政府和旅游企业必须更准确地了解游客的需求,制定更有效的推广策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Sustainable rural development through slow tourism images: A case study of Gaochun International Cittàslow in China

As urbanization rapidly progresses, rural areas are being increasingly recognized as havens for individuals seeking a slower pace of life. Despite the growing interest in slow tourism as a travel modality, there is a lack of rural destinations that have successfully established slow tourism as their primary image. This research focuses on Gaochun International Cittàslow in China, including a mixed-method approach to investigate how rural areas can cultivate a slow tourism image to attract visitors. This paper introduces a new conceptual framework for rural China's slow tourism image, termed the bullseye framework. This framework divides the image of slow tourism into three concentric layers: experiential foundation, interactive framework, and value resonance. Compositional analysis reveals a certain mismatch between the promotion of the image of slow tourism by the government and tourism companies and the perception of tourists. This mismatch is particularly evident in promoting an eco-original lifestyle, preserving folk culture, and creating a slow-paced living atmosphere. Therefore, the government and tourism companies must more accurately understand the needs of tourists to formulate more effective promotion strategies.

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来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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