EFFECT OF ENTREPRENEURIAL ATTRIBUTES ON PERFORMANCE OF SELECTED MACADAMIA FIRMS IN KENYA

The purpose of this study was to find out the effect of entrepreneurial attributes on the performance of selected macadamia firms in Kenya. The study was guided by the following objectives; procativeness and resourcefulness. The study adopted descriptive survey design. The target population was 202 respondents. The firms having established structures in place and they are the fastest growing macadamia firms in Kenya, it is easy to trace their performance for a given period of time. A simple and random sampling was used to select a sample of 133 respondents from Macadamia firms which was drawn from the stratum. The study was limited to survey variables of entrepreneur resorcefulness and pro-activeness. Further, questionnaires were administered as the research instrument to the Macadamia firms. In addition, pretesting of the questionnaires was done to determine validity and reliability. Further, Statistical Package for Social Science version 21 (SPSS) was used to analyze the data. Both qualitative and quantitative data was collected. Quantitative data was analyzed by descriptive and inferential analysis. Moreover, use graphs, tables, and pie charts presented Quantitative analysis. Further, descriptive design involved was measured of central tendency, which included the mode, mean and median. Also, involved was measures of dispersion which included range, standard deviation and variance. Finally, inferential design was analyzed through multiple regression analysis to determine the relationship between the selected variables. Basing on the study results of the ANOVA Test or F-test in obtaining results. A good response rate of 96% was experienced and the study found that there is positive relationship between resourcefulness, proactiveness and performance of macadamia firms. R squared was 0.682 implying that there was 68.2% variation of performance of macadamia firms, due to the changes of resourcefulness and proactiveness. The remaining 31.8% implied that there are other factors that affect performance of Macadamia firms, which were not discussed in the study. Key Words; Resourcefulness, Pro-Activeness, Performance CITATION: Kandia E. W., & Gitau, G. (2020). Effect of entrepreneurial attributes on performance of selected Macadamia firms in Kenya. The Strategic Journal of Business & Change Management , 7(1), 797 – 809.