中小型企业成功采用元数据的框架:探索性研究

IF 4.9 Q1 BUSINESS
Tahereh Hasani, Davar Rezania, Mohammad Mohammadi
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引用次数: 0

摘要

在人工智能、5G 和扩展现实(Extended Reality)等尖端技术的推动下,我们的物质生活正在通过元宇宙(metaverse)迅速实现数字化转型。本研究采用技术-组织-环境(TOE)框架,探讨了影响元数据采用意向的因素及其对中小型企业(SMEs)绩效的影响。为了建立一个概念模型,我们对加拿大 173 家中小企业的所有者/高级经理进行了横截面分析。采用探索性因子分析和克朗巴赫α来评估问卷的有效性和可靠性。相关分析、回归分析以及 Baron 和 Kenny 方法被用来评估各种关系和中介效应。研究结果表明,有七个重要因素影响着中小企业对元数据的采用意向。值得注意的是,焦虑、安全和隐私并不影响采用意向。相反,元数据应用意向与中小企业绩效之间存在正相关关系。研究表明,采用元数据的意向完全调节了预测因素与绩效之间的关系,而服务体验和客户参与等关系品质(RQ)则调节了间接效应。这些见解为决策者提供了宝贵的指导,帮助他们优先考虑对中小企业成功实施元数据技术至关重要的基本因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Towards a framework for successful metaverse adoption in Small and Medium-sized Enterprises: An exploratory study
The digital transformation of our physical lives, driven by cutting-edge technologies like AI, 5G, and Extended Reality, is rapidly unfolding through the metaverse. This study investigates the factors influencing the adoption intention of the metaverse and its impact on small and medium-sized enterprises (SMEs) performance, employing the technology-organization-environment (TOE) framework. A cross-sectional analysis involving 173 owners/senior managers of SMEs in Canada was conducted to develop a conceptual model. Exploratory factor analysis and Cronbach’s alpha were employed to assess the questionnaire’s validity and reliability. Correlation, regression analysis, and Baron and Kenny’s method were used to evaluate relationships and mediation effects. The findings revealed seven significant factors influencing SMEs’ metaverse adoption intention. Notably, anxiety, security, and privacy did not impact adoption intention. Conversely, a positive correlation emerged between metaverse adoption intention and SME performance. The study demonstrated that metaverse adoption intention fully mediated the relationship between predictors and performance, with the indirect effect moderated by relationship qualities (RQs) like service experience and customer engagement. These insights provide decision-makers with valuable guidance for prioritizing essential factors crucial for successful metaverse technology implementation in SMEs.
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来源期刊
CiteScore
7.50
自引率
6.10%
发文量
17
审稿时长
15 weeks
期刊介绍: The International Journal of Engineering Business Management (IJEBM) is an international, peer-reviewed, open access scientific journal that aims to promote an integrated and multidisciplinary approach to engineering, business and management. The journal focuses on issues related to the design, development and implementation of new methodologies and technologies that contribute to strategic and operational improvements of organizations within the contemporary global business environment. IJEBM encourages a systematic and holistic view in order to ensure an integrated and economically, socially and environmentally friendly approach to management of new technologies in business. It aims to be a world-class research platform for academics, managers, and professionals to publish scholarly research in the global arena. All submitted articles considered suitable for the International Journal of Engineering Business Management are subjected to rigorous peer review to ensure the highest levels of quality. The review process is carried out as quickly as possible to minimize any delays in the online publication of articles. Topics of interest include, but are not limited to: -Competitive product design and innovation -Operations and manufacturing strategy -Knowledge management and knowledge innovation -Information and decision support systems -Radio Frequency Identification -Wireless Sensor Networks -Industrial engineering for business improvement -Logistics engineering and transportation -Modeling and simulation of industrial and business systems -Quality management and Six Sigma -Automation of industrial processes and systems -Manufacturing performance and productivity measurement -Supply Chain Management and the virtual enterprise network -Environmental, legal and social aspects -Technology Capital and Financial Modelling -Engineering Economics and Investment Theory -Behavioural, Social and Political factors in Engineering
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