Twitch 的第二发展阶段:分析推动其向大众媒体发展的流媒体用户和内容趋势

IF 2.4 2区 文学 Q1 COMMUNICATION
José Gamir-Ríos, Lorena Cano-Orón, David García-Casas
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引用次数: 0

摘要

Twitch 是领先的视听内容直播平台之一,在 Z 世代中拥有广泛的受众。近年来,Twitch 的发展巩固了一个庞大的西班牙语流媒体社区,其范围已超出游戏或电子竞技。本研究的目的是全面分析 Twitch 上最受欢迎的西班牙语频道的活动、流媒体用户的人口特征及其内容创作轨迹。此外,我们还研究了被归类为 "真实生活 "的广播节目的制作、形式、广告资金以及与追随者的关系。我们对 250 个频道进行了定量分析,对 84 小时的视频进行了内容分析。结果表明,流媒体从业者大多是从其他传播领域转行而来的千禧一代男性,他们的流媒体内容和类型多样化,同时通过与受众建立密切的关系,实现了制作的专业化和活动的货币化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Twitch's Second Phase of Development: Analyzing Streamer Profiles and Content Trends That Boost Its Evolution into a Mass Media
Twitch is one of the leading platforms for live streaming audiovisual content, with a broad audience among the Gen Z population. Its growth in recent years has solidified a large Spanish-speaking streamer community that goes beyond gaming or eSports. The objective of this research is to conduct a comprehensive analysis of the activity of the most popular Spanish-language channels on Twitch, the demographic profiles of their streamers, and their trajectories in content creation. Additionally, we study the production, formats, advertising funding, and the relationship with followers during broadcasts categorized as In Real Life. We apply a quantitative analysis to 250 channels and a content analysis to 84 h of video. The results show that streamers, mostly millennial men who migrated from other communicative fields, have diversified the content and genres of their streams while professionalizing their production and monetizing their activity by establishing a close relationship with the audience.
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来源期刊
Games and Culture
Games and Culture Multiple-
CiteScore
7.20
自引率
7.10%
发文量
54
期刊介绍: Games and Culture publishes innovative theoretical and empirical research about games and culture within the context of interactive media. The journal serves as a premiere outlet for groundbreaking and germinal work in the field of game studies. The journal"s scope includes the sociocultural, political, and economic dimensions of gaming from a wide variety of perspectives, including textual analysis, political economy, cultural studies, ethnography, critical race studies, gender studies, media studies, public policy, international relations, and communication studies.
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