Isabella Gonçalves, Mathias-Felipe de-Lima-Santos, V. Fenoll, Yossi David
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Drawing upon a sample of messages posted on Twitter (n = 1,191) during the presidential elections of 2018 and 2022, our study reveals associations between substantive political issues, such as education and health, and acclaim campaign strategies, while the divisive issues of Covid-19 and corruption are associated with negative campaign strategies. Moreover, the results suggest that gender policy is related to both acclaim and negative messages since it is a polarizing issue in Brazilian politics. Our study also shows an increased negativity trend, with the 2022 presidential election campaign more likely to be negative than in 2018. By conducting a temporal analysis of Brazil’s political context, our study sheds light on the evolving dynamics of political communication in the age of social media, contributing substantially to the literature on negativity in political campaigns.","PeriodicalId":51598,"journal":{"name":"Politics and Governance","volume":null,"pages":null},"PeriodicalIF":2.5000,"publicationDate":"2024-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Evolution of Brazilian Democracy: Unveiling Election Dynamics in Political Issues, Negativity, and Acclaim\",\"authors\":\"Isabella Gonçalves, Mathias-Felipe de-Lima-Santos, V. 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Drawing upon a sample of messages posted on Twitter (n = 1,191) during the presidential elections of 2018 and 2022, our study reveals associations between substantive political issues, such as education and health, and acclaim campaign strategies, while the divisive issues of Covid-19 and corruption are associated with negative campaign strategies. Moreover, the results suggest that gender policy is related to both acclaim and negative messages since it is a polarizing issue in Brazilian politics. Our study also shows an increased negativity trend, with the 2022 presidential election campaign more likely to be negative than in 2018. By conducting a temporal analysis of Brazil’s political context, our study sheds light on the evolving dynamics of political communication in the age of social media, contributing substantially to the literature on negativity in political campaigns.\",\"PeriodicalId\":51598,\"journal\":{\"name\":\"Politics and Governance\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.5000,\"publicationDate\":\"2024-05-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Politics and Governance\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.17645/pag.8060\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"POLITICAL SCIENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Politics and Governance","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.17645/pag.8060","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}
Evolution of Brazilian Democracy: Unveiling Election Dynamics in Political Issues, Negativity, and Acclaim
In recent years, Brazil, as the world’s fourth-largest democracy, witnessed the dominance of polarized and symbolically charged electoral campaigns on social media, culminating in the election of a populist political figure in 2018 and his subsequent defeat in 2022. Extensive research has indicated that political campaigns often sidelined substantive policy proposals in favor of negative and divisive issues. However, a critical gap remains in the absence of temporal investigations contrasting the prevalence of negativity and acclaim campaigns on social media platforms during elections. This study addresses this gap by examining associations between political issues and negative and acclaim campaigns across two Brazilian electoral campaigns. Drawing upon a sample of messages posted on Twitter (n = 1,191) during the presidential elections of 2018 and 2022, our study reveals associations between substantive political issues, such as education and health, and acclaim campaign strategies, while the divisive issues of Covid-19 and corruption are associated with negative campaign strategies. Moreover, the results suggest that gender policy is related to both acclaim and negative messages since it is a polarizing issue in Brazilian politics. Our study also shows an increased negativity trend, with the 2022 presidential election campaign more likely to be negative than in 2018. By conducting a temporal analysis of Brazil’s political context, our study sheds light on the evolving dynamics of political communication in the age of social media, contributing substantially to the literature on negativity in political campaigns.
期刊介绍:
Politics and Governance is an innovative offering to the world of online publishing in the Political Sciences. An internationally peer-reviewed open access journal, Politics and Governance publishes significant, cutting-edge and multidisciplinary research drawn from all areas of Political Science. Its central aim is thereby to enhance the broad scholarly understanding of the range of contemporary political and governing processes, and impact upon of states, political entities, international organizations, communities, societies and individuals, at international, regional, national and local levels. Submissions that focus upon the political or governance-based dynamics of any of these levels or units of analysis in way that interestingly and effectively brings together conceptual analysis and empirical findings are welcome. Politics and Governance is committed to publishing rigorous and high-quality research. To that end, it undertakes a meticulous editorial process, providing both the academic and policy-making community with the most advanced research on contemporary politics and governance. The journal is an entirely open-access online resource, and its in-house publication process enables it to swiftly disseminate its research findings worldwide, and on a regular basis.