多标准决策选择旅游目的地并提高其竞争力

IF 2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Tourism Pub Date : 2024-05-13 DOI:10.37741/t.72.3.6
Célia M. Q. Ramos, A. Vanti, Pedro Solana-González
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引用次数: 0

摘要

一个旅游目的地的竞争力与它是否有能力提供比其他目的地更好的产品和服务、是否能提供满足需求者偏好的旅游体验有关。然而,游客如何决定去哪个旅游目的地是一个需要回答的问题,以支持旅游目的地的所有利益相关者,这也是本研究的目的所在。本文采用多重标准决策法对旅游类型进行优先排序。采用的方法是层次分析法(Analytic Hierarchy Process),结果表明休息/简单性和文化差异这两项标准更为重要。至于旅游目的地,最相关的优先顺序是邮轮旅游,其次是艺术/文化旅游,这表明这两类旅游必须在共同竞争中结合起来。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Multicriteria Decision for Selecting Tourist Destinations and Increase Its Competitiveness
The competitiveness of a tourist destination is related to its capacity to present products and services better than others, providing tourist experiences that meet the preferences of those who demand them. However, how tourists decide which destination to visit is a question that needs to be answered to support all destination stakeholders, and this is the aim of this research. This paper uses the Multi-Criteria Decision-Making approach to prioritise the types of tourism. The method applied is the Analytic Hierarchy Process, and the results showed the greater importance of the criteria of rest/simplicity and cultural difference. As for the tourist destinations, the most relevant in order of priority were Cruise tourism followed by Art/culture tourism, showing that these two types of tourism must be combined in a co-competition.
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来源期刊
Tourism
Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
3.10
自引率
17.60%
发文量
0
审稿时长
24 weeks
期刊介绍: Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.
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