社交媒体质量对 COVID-19 大流行期间约旦中小企业业务连续性使用的影响

Q3 Business, Management and Accounting

Journal of Small Business Strategy Pub Date : 2024-05-14 DOI:10.53703/001c.94168

K. Alkhawaldeh, Wafa Alkayid

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引用次数: 0

摘要

本研究探讨了约旦中小型企业在 COVID-19 大流行期间在业务连续性中使用社交媒体平台的情况。研究还调查了社交媒体质量对中小企业使用社交媒体保持业务连续性的影响。社交媒体平台的质量变量包括有用性、易用性、便利性和低成本。这些变量是通过根据以往研究的问卷调查表编制的调查表来衡量的。研究结果表明，在 Covid-19 大流行期间，中小型企业在业务连续性方面使用社交媒体平台具有统计意义。研究结果还表明，社交媒体质量变量（有用性、易用性、便利性和低成本）对社交媒体在业务连续性中的使用有显著的统计学影响。这项研究的结论是，社交媒体在大流行病期间对中小企业的业务连续性极为有益。

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The Impact of Social Media Quality on Their Use in Business Continuity of Jordanian Small and Medium Enterprises During the COVID-19 Pandemic

This study examined the use of social media platforms in business continuity by small and medium enterprises SMEs in Jordan during the COVID-19 pandemic. It also investigated the impact of social media quality on their use in the business continuity of SMEs. Quality variables examined for social media platforms included usefulness, ease of use, facilitation and low cost. These variables were measured by a questionnaire developed based on the questionnaires of previous studies. The results of the study revealed a statistically significant use of social media platforms in business continuity by small and medium enterprises during the Covid-19 pandemic. The results also indicated that there is a statistically significant effect of the variables of social media quality (usefulness, ease of use, facilitation and low cost) on their use in business continuity. This study concluded that social media has been extremely beneficial to the business continuity of SMEs during the pandemic period.

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来源期刊

Journal of Small Business Strategy Business, Management and Accounting-Strategy and Management

CiteScore

3.60

自引率

0.00%

发文量

审稿时长

4 weeks

期刊介绍： The Journal of Small Business Strategy is an applied research journal. Manuscripts should be written with the small business/entrepreneurship educator, small business consultant in mind. Both conceptual and empirically-based papers are encouraged, but they must have an applied focus. All papers must have a significant literature review, be properly documented, with citations from research-based works rather than popular press or web sites. Since JSBS is an applied research journal, each article should include a substantial "Discussion and Implications" section that details how the research findings are relevant for the journal''s readers. Authors are discouraged from submitting manuscripts with extremely complex statistical analyses and/or a purely theoretical orientation. Case studies are acceptable if they contribute substantial to the understanding of small business strategy and include a significantly to the understanding of small business strategy and include a significant literature review that underscores the issues in the case. We do not accept teaching or pedagogical cases.