应用新的重要性绩效分析方法探索台湾乡村户外餐饮体验的策略

Shang-Pin Li
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摘要

台湾是一个城市与自然相结合的岛屿,被称为世界上最美丽的露天博物馆--福尔摩沙。随着气候变化和工业发展成为消费行为的主要变化,将生态、环境和农业融入饮食文化在台湾逐渐受到重视。本研究探讨台湾乡村户外用餐体验的质量,因此向北部、中部、南部和东部的户外用餐者发放问卷,获得 396 份有效问卷。创新的新重要性-绩效分析(NIPA)模型是在原有的 IPA 方法基础上,根据风险管理法官的绩效对其进行修改,从而改善农村户外用餐的满意度体验。此外,我们还应用了容忍区(ZOT)来评估优先级的质量,并应用重要性-绩效分析(IPA)来做出创新决策。该模型还鼓励决策者考虑环境因素和客户反馈。该模型不仅可用于衡量客户满意度、评估客户行为、确定客户需求以及确定需要提高质量的领域,还可用于衡量商业决策的成功与否,并确定潜在的改进领域。研究结果表明,台湾的乡村户外餐饮体验带动了低碳经济的发展,也为经营者提供了新的商业模式,以便遵循 NIPA 的结果,制定服务营销战略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Application of the New Importance–Performance Analysis Method to Explore the Strategies of Rural Outdoor Dining Experiences in Taiwan
Taiwan is an island where the city and nature combine to become the most beautiful open-air museum in the world, known as Formosa. With climate change and industrial development as the main changes in consumption behavior, the integration of ecology, the environment, and agriculture into food culture is gradually becoming valued in Taiwan. This study explores the quality of the rural outdoor dining experience in Taiwan; therefore, questionnaires were distributed to outdoor dining attendees from the north, central, south, and east, and we obtained 396 valid questionnaires. The rural outdoor dining satisfaction experience can be improved using the innovative New Importance–Performance Analysis (NIPA) model, which is based on the original IPA methodology but modified by the performance of the risk management judge. Additionally, we applied the zone of tolerance (ZOT) to evaluate the quality of priority and the importance–performance analysis (IPA) to make innovation decisions. The model also encourages decision-makers to consider environmental factors and customer feedback. It has not only been used to measure customer satisfaction, assess customer behavior, identify customer needs, and determine areas where quality needs to be improved, but it can also be used to measure the success of business decisions and identify potential areas for improvement. The results show that rural outdoor dining experiences in Taiwan have led to the development of a low carbon economy and a new business model for operators in order to follow the result of NIPA and develop service marketing strategies.
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