与时俱进，保持新鲜：研究消费者研究新课题的思考

IF 5.7 1区管理学 Q1 BUSINESS

Journal of Consumer Research Pub Date : 2024-05-15 DOI:10.1093/jcr/ucae014

Andrew T Stephen

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引用次数: 0

摘要

本文反思了《消费者研究期刊》（JCR）中与消费者相关的新兴课题研究，并展望未来，考虑下一代新兴课题可能会吸引消费者研究者的注意力和兴趣。作者通过与那些为《消费者研究》做出重大贡献、为我们的文献引入新兴课题的知名学者的交谈，(i) 对过去研究新颖新兴课题的方法进行了评述，(ii) 提出了一些可以为消费者研究提供新的新兴课题的领域，如新的数字技术（如人工智能）和重大社会挑战（如气候变化、可持续发展和健康），(iii) 就如何开展重要新兴课题的研究提供了指导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research

This article reflects on the study of consumer-related emerging topics in the Journal of Consumer Research (JCR) and looks ahead to consider what the next generation of emergent issues might be that capture consumer researchers’ attention and interest. Drawing on conversations with eminent scholars who have made major contributions to JCR by introducing emerging topics to our literature, the author (i) provides a commentary of past approaches to researching novel emerging topics, (ii) suggests some domains from which new emerging topics for consumer research can be sourced, such as new digital technologies (e.g., artificial intelligence) and major societal challenges (e.g., climate change, sustainability, and health), and (iii) offers guidance on how to approach research on important emerging topics.

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来源期刊

Journal of Consumer Research BUSINESS-

CiteScore

12.00

自引率

9.70%

发文量

期刊介绍： Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research. To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings. JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms. Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.