干杯检验无酒精/低酒精啤酒的信息一致性效应

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2024-05-02 DOI:10.1080/10454446.2024.2346316

Brian R. Kinard

引用次数: 0

摘要

鉴于消费者希望将身体健康放在首位，酒精饮料行业在生产无酒精和低酒精啤酒（NLAB）方面有了明显的发展。虽然 NLAB 提供...

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Cheers! Examining Message Congruency Effects for No/low-Alcohol Beer

Given consumers desire to prioritize their physical health, there has been a marked growth in the alcohol beverage industry toward the production of no and low-alcohol beer (NLAB). While NLAB offer...

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.