环境科学家对公众参与战略制定的支持是由一系列因素预测的,但主要是感知到的益处

John C. Besley, Marth R. Downs
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引用次数: 0

摘要

传播战略定义了特定受众的行为目标,确定了实现这些目标所需的认知和情感传播优先目标,并提出了具体的传播策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Environmental scientists’ support for public engagement strategy development is predicted by a range of factors, but mostly perceived benefits
Communication strategies define audience-specific behavioral goals, identify priority cognitive and affective communication objectives necessary to achieving those goals, and propose specific commu...
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