消费者在印度网上市场购买节能电器的情况：电子口碑（eWOM）流程模型

IF 3.8 3区经济学 Q3 ENERGY & FUELS

Utilities Policy Pub Date : 2024-05-13 DOI:10.1016/j.jup.2024.101750

Raj Dash , Biplab Bhattacharjee

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引用次数: 0

摘要

提高家用电器的能效是减缓气候变化影响和确保能源安全的一项全球战略。然而，消费者往往对能效投资不足。本研究借鉴创新扩散理论，建立了在线市场能效吸收的电子口碑（eWOM）过程模型。该模型基于印度一家大型在线市场的室内空调数据进行估算，发现了未被充分利用的电子口碑途径，从而加快能效创新的传播，造福消费者和地球健康。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Consumer uptake of energy-efficient appliances in India's online marketplace: An electronic word-of-mouth (eWOM) process model

Improving the energy efficiency of household appliances is a global strategy for mitigating the effects of climate change and ensuring energy security. Consumers, however, often underinvest in energy efficiency. This research draws on the theory of diffusion of innovation to develop an electronic word-of-mouth (eWOM) process model of energy-efficiency uptake in online marketplaces. Model estimation, based on room air conditioners’ data from a large online marketplace in India, uncovers underexploited eWOM pathways to accelerate the diffusion of energy efficiency innovations for the benefit of consumers and the health of the planet.

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来源期刊

Utilities Policy ENERGY & FUELS-ENVIRONMENTAL SCIENCES

CiteScore

6.80

自引率

10.00%

发文量

审稿时长

66 days

期刊介绍： Utilities Policy is deliberately international, interdisciplinary, and intersectoral. Articles address utility trends and issues in both developed and developing economies. Authors and reviewers come from various disciplines, including economics, political science, sociology, law, finance, accounting, management, and engineering. Areas of focus include the utility and network industries providing essential electricity, natural gas, water and wastewater, solid waste, communications, broadband, postal, and public transportation services. Utilities Policy invites submissions that apply various quantitative and qualitative methods. Contributions are welcome from both established and emerging scholars as well as accomplished practitioners. Interdisciplinary, comparative, and applied works are encouraged. Submissions to the journal should have a clear focus on governance, performance, and/or analysis of public utilities with an aim toward informing the policymaking process and providing recommendations as appropriate. Relevant topics and issues include but are not limited to industry structures and ownership, market design and dynamics, economic development, resource planning, system modeling, accounting and finance, infrastructure investment, supply and demand efficiency, strategic management and productivity, network operations and integration, supply chains, adaptation and flexibility, service-quality standards, benchmarking and metrics, benefit-cost analysis, behavior and incentives, pricing and demand response, economic and environmental regulation, regulatory performance and impact, restructuring and deregulation, and policy institutions.