Analyzing the influence of university support and entrepreneurial culture on solar entrepreneurial intentions among Indian students

The involvement of students in entrepreneurial activities related to solar energy has the potential to have a major impact on expanding energy access. Nevertheless, there is an absence of research on the dynamics and knowledge of solar entrepreneurship, specifically from an Indian perspective. The main aim of this study is to highlight the significance of solar energy entrepreneurship and its capacity to motivate and encourage university students towards entrepreneurship, thereby fostering sustainable development. The study intends to analyze several individual-level characteristics that influence university learners' intentions to engage in solar entrepreneurship. The goal of this study is to shed light on how students' career choices in the field of solar entrepreneurship are influenced by their personal passion, self-efficacy, personality traits, and social norms. A stratified random selection technique was employed to gather a representative sample of 279 university students who are currently enrolled in both public and private universities situated in the northwest region of India. The study employed partial least squares structural equation modeling (PLS-SEM) to examine the relationship between individual-level factors and entrepreneurial attitude. The analysis indicated that all individual-level factors, except entrepreneurial passion, were significant predictors of entrepreneurial attitude. Furthermore, the findings demonstrated a positive association between student entrepreneurial attitudes and solar entrepreneurial intentions. The research also examines the managerial implications, limitations, and future scope of the research.