Doing being an average teenager: Deploying ordinariness as subversive disability performance in presentational media

Scholars have shown how speakers are inclined to discursively position themselves as ‘ordinary’ in order to claim and benefit from membership in a socially unmarked category, and that the effect of ‘being ordinary’ is an effortful communicative achievement (e.g. Sacks 1984). This study re-examines and extends such insight by focusing on socially marked individuals—people with disabilities—and considers the effect of inhabiting a nonnormative body has on the semiotic production of self as ordinary. The multimodal self-presentation of Nikki Lilly, a popular disabled YouTuber, showcases the tension between inhabiting a physically anomalous body and projecting ‘an average teenager’ persona. The analysis of the vlogger's YouTube and Instagram posts shows that resignifying the nonnormative body and self as symbolically unmarked hinges on recruiting hypernormative gendered resources. I argue that by exaggerating normality, Nikki Lilly's recognized ‘ordinary’ self-presentation enunciates normalcy as an illusory imperative and materializes as subversive the performance of disability. (Nikki Lilly, embodiment, multimodality, presentational media, disability, ordinariness, normativity)*