{"title":"向最大者学习：新兴市场的特许经营 - 案例研究","authors":"Christos Kelepouris, Tamara Schwartz","doi":"10.53703/001c.115388","DOIUrl":null,"url":null,"abstract":"This case is suitable for undergraduates and graduate students in a course on franchising, global strategy, international business and/or entrepreneurship. Within any of these modules, it would be most appropriate as part of a unit on investing abroad, expanding internationally, and entering foreign markets.","PeriodicalId":485198,"journal":{"name":"Small Business Institute journal","volume":"910 ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Learning From the Largest: Franchising in Emerging Markets – Case Study\",\"authors\":\"Christos Kelepouris, Tamara Schwartz\",\"doi\":\"10.53703/001c.115388\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This case is suitable for undergraduates and graduate students in a course on franchising, global strategy, international business and/or entrepreneurship. Within any of these modules, it would be most appropriate as part of a unit on investing abroad, expanding internationally, and entering foreign markets.\",\"PeriodicalId\":485198,\"journal\":{\"name\":\"Small Business Institute journal\",\"volume\":\"910 \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Small Business Institute journal\",\"FirstCategoryId\":\"0\",\"ListUrlMain\":\"https://doi.org/10.53703/001c.115388\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Small Business Institute journal","FirstCategoryId":"0","ListUrlMain":"https://doi.org/10.53703/001c.115388","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Learning From the Largest: Franchising in Emerging Markets – Case Study
This case is suitable for undergraduates and graduate students in a course on franchising, global strategy, international business and/or entrepreneurship. Within any of these modules, it would be most appropriate as part of a unit on investing abroad, expanding internationally, and entering foreign markets.
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