Attitudes and Motivations Towards Implantation of Intention Towards Exercise among Entrepreneurs: A Brain Freshness Activity

In the contemporary landscape, developing individuals' attitudes, motivations, and intentions toward exercise and physical activities emerges as an imperative cornerstone for fostering a healthy and thriving lifestyle. The present study examines the effect of the theory of the planned behavior (TPB) constructs on exercise motivation (MT) and intention towards exercise (ITWE) among Egyptian entrepreneurs. The study employed a quantitative approach and collected cross-sectional responses from entrepreneurs through a survey questionnaire. The study utilized 305 valid samples to conclude the findings. Using PLS-SEM, the study found a positive significant effect of attitude (β = 0.782; p < 0.01) and subjective norms (SN) on MT (H2 = β = 0.268; p < 0.01). The effect of perceived behavioural control (PBC) is negative on MT (β = -0.025; p > 0.01). Besides, the MT factor positively and significantly impacted ITWE (β = 0.906; p < 0.01). Concerning mediating effects, the MT mediates the relationship between attitude (β = 0.709; p < 0.01) and SN (β = 0.243; p < 0.01), except for PBC (β = -0.023; p > 0.01). The study's outcomes carry significant implications for policymakers and health practitioners, providing them with a robust foundation for prioritizing MT and ITWE as pivotal components in enhancing the overall well-being of individuals, particularly within the entrepreneurial community. By doing so, policymakers and health practitioners can contribute to creating a healthier and more resilient society, aligning with the broader goal of public health improvement.