罗伯特-J-托马斯，《在品牌悲剧中寻找智慧》：管理对品牌资产的威胁》（新加坡：世界科学出版有限公司，2023 年），188 页，57.99 美元。书号：978-9811268175

{"title":"罗伯特-J-托马斯，《在品牌悲剧中寻找智慧》：管理对品牌资产的威胁》（新加坡：世界科学出版有限公司，2023 年），188 页，57.99 美元。书号：978-9811268175","authors":"Alisha Dhal","doi":"10.1177/09718907241240267","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":105970,"journal":{"name":"Paradigm: A Management Research Journal","volume":"16 6","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Robert J. Thomas, Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity (Singapore: World Scientific Publishing Co. Pte. Ltd., 2023), 188pp., $57.99. ISBN: 978-9811268175\",\"authors\":\"Alisha Dhal\",\"doi\":\"10.1177/09718907241240267\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":105970,\"journal\":{\"name\":\"Paradigm: A Management Research Journal\",\"volume\":\"16 6\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-04-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Paradigm: A Management Research Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/09718907241240267\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Paradigm: A Management Research Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/09718907241240267","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}