ОСОБЛИВОСТІ РОЗВИТКУ ПОТЕНЦІАЛУ СІЛЬСЬКОГО ГОСПОДАРСТВА

and training for the local population in Ukraine become especially important. These features include security and protection, humanitarian assistance, adaptation of programs and teaching methods, support for psychological health, partnership and cooperation. Socio-cultural potential plays an important role in the growth of human capital, development of entrepreneurial activity and innovation in rural communities. The main directions of socio-cultural potential should include the accumulation of knowledge and skills, promotion of cooperation and knowledge sharing, preservation of cultural heritage, increasing motivation and self-organization