{"title":"短视频平台上微短剧的叙事与审美特征:--豆瓣微短剧案例研究","authors":"Yuchen Li","doi":"10.61935/aedmr.2.1.2024.p40","DOIUrl":null,"url":null,"abstract":"With the trend of decentralization, fragmentation and popularization of media communication, “micro-short plays”, which integrate the characteristics of short videos and TV dramas, emerge at the opportune moment. They have since developed a unique narrative system and aesthetic style. With the Douyin platform as an example, the narrative characteristics of micro-short plays are closely related to the platform and media characteristics of short videos. As for narrative objects, micro-short plays present a weakening of the environment and the focus of characters. They pursue a “fast-paced” and “refreshing” structure and plot, themed by both topicality and network IP.","PeriodicalId":502155,"journal":{"name":"Advances in Economic Development and Management Research","volume":" 3","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Narrative and aesthetic features of micro-short plays on short video platforms: -A case study of Douyin micro-short plays\",\"authors\":\"Yuchen Li\",\"doi\":\"10.61935/aedmr.2.1.2024.p40\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"With the trend of decentralization, fragmentation and popularization of media communication, “micro-short plays”, which integrate the characteristics of short videos and TV dramas, emerge at the opportune moment. They have since developed a unique narrative system and aesthetic style. With the Douyin platform as an example, the narrative characteristics of micro-short plays are closely related to the platform and media characteristics of short videos. As for narrative objects, micro-short plays present a weakening of the environment and the focus of characters. They pursue a “fast-paced” and “refreshing” structure and plot, themed by both topicality and network IP.\",\"PeriodicalId\":502155,\"journal\":{\"name\":\"Advances in Economic Development and Management Research\",\"volume\":\" 3\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-04-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Advances in Economic Development and Management Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.61935/aedmr.2.1.2024.p40\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advances in Economic Development and Management Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.61935/aedmr.2.1.2024.p40","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
在媒体传播去中心化、碎片化、大众化的趋势下,融合了短视频和电视剧特点的 "微短剧 "应运而生。它们自此形成了独特的叙事体系和审美风格。以豆瓣平台为例,微短剧的叙事特征与短视频的平台和媒介特征密切相关。在叙事对象上,微短剧呈现出环境弱化、人物聚焦的特点。在叙事对象上,微短剧呈现出环境弱化、人物聚焦的特点,追求 "快节奏"、"小清新 "的结构和情节,以话题性和网络 IP 为主题。
Narrative and aesthetic features of micro-short plays on short video platforms: -A case study of Douyin micro-short plays
With the trend of decentralization, fragmentation and popularization of media communication, “micro-short plays”, which integrate the characteristics of short videos and TV dramas, emerge at the opportune moment. They have since developed a unique narrative system and aesthetic style. With the Douyin platform as an example, the narrative characteristics of micro-short plays are closely related to the platform and media characteristics of short videos. As for narrative objects, micro-short plays present a weakening of the environment and the focus of characters. They pursue a “fast-paced” and “refreshing” structure and plot, themed by both topicality and network IP.