通过联合国教科文组织世界遗产意识发展旅游业:沙特阿拉伯赫格拉案例

Heritage Pub Date : 2024-04-22 DOI:10.3390/heritage7040104
Sara Sampieri, Abdellah Saoualih, Larbi Safaa, Fernando Martinez de Carnero Calzada, Marco Ramazzotti, Agustín Martínez-Peláez
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引用次数: 0

摘要

本研究通过 TripAdvisor 上的评论,探讨游客对沙特阿拉伯北部考古遗址 Hegra 的 "地方感 "的感知。我们使用 VADER 情感极性分析工具分析了 2020 年至 2023 年期间 TripAdvisor 上的 267 条评论,并使用 NMF 机器学习算法进行了对象建模。结果凸显了与该地历史和独特性相关的积极因素,同时也显示了与孤立、成本、私有化和竞争力相关的一些关键问题。这项研究的独创性在于所选择的案例研究类型,即一个国家的考古遗址,该考古遗址最近才对旅游 业开放,同时还在于调查的务实性,即根据旅游目的地发展所收到的反馈,寻找遗产管理方面可 能采用的解决方案。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tourism Development through the Sense of UNESCO World Heritage: The Case of Hegra, Saudi Arabia
This study explores the perception of a “sense of place” among tourists visiting Hegra, an archaeological site in northern Saudi Arabia, through reviews on TripAdvisor. The 267 reviews on TripAdvisor between 2020 and 2023 were analyzed using the VADER sentiment polarity analysis tool and object modeling using the NMF machine learning algorithm. The results highlight positive factors linked to the history and uniqueness of the place while showing some critical issues related to isolation, cost, privatization, and competitiveness. The originality of the research lies in the type of case study chosen, an archaeological site of a country that has recently opened its doors to tourism, and in the pragmatic nature of the investigation, oriented towards the search for possible solutions to be adopted in terms of heritage management based on the feedback received for the development of the tourist destination.
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