数字东方主义：从后殖民视角调查 YouTube 上的福音派收养内容

Q1 Arts and Humanities

Computers and Composition Pub Date : 2024-04-25 DOI:10.1016/j.compcom.2024.102853

Payal Nagpal

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引用次数: 0

摘要

本文以 YouTube 频道 2inaZoo 为研究对象，将其作为一个案例，探讨福音领养运动成员制作的数字媒体中蕴含的东方主义。本文以其他学科的学者提出的数字东方主义理论框架为基础，将其应用于数字修辞，研究数字媒体特有的话语元素（如 YouTube 缩略图和介绍片段）如何在文本中构建东方主义意义。通过对 2inaZoo 的 YouTube 主页进行景观分析，并对其最受欢迎的 15 个视频进行归纳编码，本文利用数字东方主义框架论证了 2inaZoo 利用数字工具通过对象化、本质主义和商品化来延续东方主义话语。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Digital Orientalism: Investigating evangelical adoption content on YouTube through a post-colonial lens

This paper investigates the YouTube channel 2inaZoo, using it as a case study to explore the Orientalism embedded in digital media produced by members of the evangelical adoption movement. It builds on the theoretical framework of Digital Orientalism proposed by scholars in other disciplines, applying it to digital rhetoric to investigate how discursive elements unique to digital media, such as YouTube thumbnails and intro clips, can construct Orientalist meaning in texts. Through a landscape analysis of 2inaZoo’s YouTube homepage and inductive coding of their fifteen most popular videos, this paper uses the framework of Digital Orientalism to argue that 2inaZoo uses digital tools to perpetuate Orientalist discourse through objectification, essentialism, and commodification.

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来源期刊

Computers and Composition Arts and Humanities-Language and Linguistics

CiteScore

4.30

自引率

0.00%

发文量

审稿时长

25 days

期刊介绍： Computers and Composition: An International Journal is devoted to exploring the use of computers in writing classes, writing programs, and writing research. It provides a forum for discussing issues connected with writing and computer use. It also offers information about integrating computers into writing programs on the basis of sound theoretical and pedagogical decisions, and empirical evidence. It welcomes articles, reviews, and letters to the Editors that may be of interest to readers, including descriptions of computer-aided writing and/or reading instruction, discussions of topics related to computer use of software development; explorations of controversial ethical, legal, or social issues related to the use of computers in writing programs.