Taking stock of a discourse: An integrative content analysis of musical structures and cultural stereotypes in top-10 German Schlager songs from 2009 to 2019

German Schlager's simple and static musical form is considered by many authors as an immutable key factor in the genre's overall success. However, the introduction of break routines and pop drops to the genre seem to refute this point of view. Cultural references and musical clichés are also integral parts of Schlager's staging. This paper presents an integrative content analysis of 548 songs from 2009 to 2019 with the aim of observing trends in musical form and the use of both cultural references and musical clichés in contemporary Schlager. Overall, the corpus shows more variability than expected, featuring a growing number of structural parts. Contrary to strong claims, the genre is undergoing a change in musical structure. However, whether this also applies to the reproduction of certain stereotypes in song lyrics remains to be seen: about a quarter of the songs contain cultural references, outnumbering musical clichés by a factor of three.