销售中的人工智能：为未来研究奠定基础

IF 3.9 Q2 BUSINESS

Journal of Personal Selling & Sales Management Pub Date : 2024-04-17 DOI:10.1080/08853134.2024.2329905

Colleen E. McClure, Rhett T. Epler, Laurianne Schmitt, Deva Rangarajan

引用次数: 0

摘要

人工智能（AI）工具已在销售职能部门得到广泛应用。然而，采用的速度意味着销售研究人员往往落后于业务世界....。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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AI in sales: Laying the foundations for future research

Artificial intelligence (AI) tools have seen widespread adoption in the sales function. However, the pace of adoption means that sales researchers are often several steps behind the business world....

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来源期刊

Journal of Personal Selling & Sales Management BUSINESS-

CiteScore

5.70

自引率

36.40%

发文量

期刊介绍： As the only scholarly research-based journal in its field, JPSSM seeks to advance both the theory and practice of personal selling and sales management. It provides a forum for the exchange of the latest ideas and findings among educators, researchers, sales executives, trainers, and students. For almost 30 years JPSSM has offered its readers high-quality research and innovative conceptual work that spans an impressive array of topics-motivation, performance, evaluation, team selling, national account management, and more. In addition to feature articles by leaders in the field, the journal offers a widely used selling and sales management abstracts section, drawn from other top marketing journals.