利用社交媒体促进服务创新:复原力视角

Jiawen Chen, Linlin Liu
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引用次数: 0

摘要

虽然企业越来越多地投资于社交媒体以促进创新并超越竞争对手,但社交媒体如何能成功推动企业创新仍是个未知数......
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social media usage for service innovation: a resilience perspective
While companies are increasingly investing in social media to foster innovation and outperform their competition, it is still unclear how social media may successfully drive corporate innovation in...
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