The Intelligent, Responsible, and Humane Side of Social Media: A Case Study of a Partnership Between UP Police India and Facebook Saving Lives

The purpose of the case study is to demonstrate how social media and police (law enforcement) may work together in a thoughtful, ethical, and humanitarian way. By fusing human intelligence with intelligent systems, the case study contends, extraordinary accomplishments can be achieved. Additionally, it underlines the importance of the public-private partnership (PPP) model, in which the joint efforts of two parties; Uttar Pradesh Police (UPP) India and Facebook, representing the public and private sectors, respectively produced incredible results. Phenomenal achievements were made possible by this relationship, and numerous suicide attempts were averted. The case study reviewed cases between March 2022 and February 2024 and found that 321 precious lives were saved due to this partnership. The case study demonstrates how Facebook’s algorithm works to spot any posts that contain language that suggests self-harm or suicide and to issue a warning in the hopes of protecting a precious life. The UP Police’s social media unit gets notified of such posts, thanks to Facebook’s random forest learning algorithms, which then take action to save a priceless life. The case sheds some insight on the privacy concerns of Facebook account holders, the use of sophisticated technology by the police authorities, and its ethical implications as well. It provides some insight into the relevance of management principles to public services.