全球视角:图书馆专业人员对航空公司多媒体图书的看法

IF 1.1 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE
A. Subaveerapandiyan
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引用次数: 0

摘要

本研究旨在调查将多媒体书籍整合到航空服务中可能产生的影响和乘客的看法,旨在阐明机上娱乐和阅读体验不断发展的前景。研究结果分析表明乘客对多媒体书籍的兴趣各不相同,约 57.7% 的乘客表示有兴趣,40.4% 的乘客表示兴趣有限或没有兴趣。然而,与传统印刷书籍相比,绝大多数乘客(60.6%)更喜欢多媒体书籍。此外,90.4%的人认为多媒体书籍对飞行阅读体验有积极影响,从而提高了满意度(81.7%),并很有可能推荐提供此类内容的航空公司(91.3%)。研究局限性/启示这项研究的局限性包括只关注国际图书馆员协会和图书馆联合会(IFLA)世界图书馆与信息大会(WLIC)的发言人,这可能会限制更广泛的普遍性。进一步的研究可以探索更广泛人群的偏好,并纳入定性方面的内容以加深理解。航空公司可以利用多媒体书籍提高乘客满意度,吸引不同的受众,并在机上娱乐中促进文化包容性。原创性/价值这项研究有助于深入了解机上娱乐的发展状况,强调了将多媒体书籍整合到航空公司服务中的巨大潜力和积极影响。它强调了满足乘客不同喜好和提高航空旅行整体满意度的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Global perspectives: library professionals' views on multimedia books in airlines

Purpose

This study aims to investigate the potential impact and passenger perceptions of integrating multimedia books within airline services, aiming to elucidate the evolving landscape of in-flight entertainment and reading experiences.

Design/methodology/approach

A quantitative research methodology was used, using a structured questionnaire distributed to presenters at the International Federation of Library Associations.

Findings

Analysis revealed varying passenger interest in multimedia books, with approximately 57.7% displaying engagement, while 40.4% demonstrated limited interest or none. However, a notable majority (60.6%) preferred multimedia books over traditional print books during flights. Furthermore, 90.4% perceived a positive impact of multimedia books on flight reading experiences, leading to increased satisfaction (81.7%) and a high likelihood of recommending airlines offering such content (91.3%).

Research limitations/implications

The study's limitations include a specific focus on International Federation of Library Associations and Institutions (IFLA) World Library and Information Congress (WLIC) presenters, potentially limiting broader generalisations. Further research might explore the preferences of a wider demographic range and incorporate qualitative aspects to deepen understanding. Airlines could leverage multimedia books to enhance passenger satisfaction, attract diverse audiences and foster cultural inclusivity within in-flight entertainment.

Originality/value

This study contributes insights into the evolving landscape of in-flight entertainment, emphasising the significant potential and positive impact of integrating multimedia books within airline services. It underscores the importance of catering to diverse passenger preferences and enhancing overall satisfaction during air travel.

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来源期刊
Digital Library Perspectives
Digital Library Perspectives INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
3.90
自引率
11.80%
发文量
26
期刊介绍: Digital Library Perspectives (DLP) is a peer-reviewed journal concerned with digital content collections. It publishes research related to the curation and web-based delivery of digital objects collected for the advancement of scholarship, teaching and learning. And which advance the digital information environment as it relates to global knowledge, communication and world memory. The journal aims to keep readers informed about current trends, initiatives, and developments. Including those in digital libraries and digital repositories, along with their standards and technologies. The editor invites contributions on the following, as well as other related topics: Digitization, Data as information, Archives and manuscripts, Digital preservation and digital archiving, Digital cultural memory initiatives, Usability studies, K-12 and higher education uses of digital collections.
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